Inside Levi’s® | Off The Cuff

One-of-a-Kind Trucker Jackets – Exclusively on Our App

Handpicked pieces from Levi’s^® Authorized Vintage — now exclusively on the Levi’s app.

How to Make a Hybrid T-shirt

Upcycle those old tees for an ultra-current look.

A Homemade Host Gift

Learn how to turn denim scraps into a perfect gift.

Why Levi’s^® Stopped Using PFCs and PFAS

Here's what you need to know about the class of pervasive chemicals.

Einstein’s Jacket, Remade

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

Secret Hacks From Denimheads

Get inside an expert’s head with these denim care tips

Not Our First Rodeo

Two modern cowboys on being professional bull riders and their favorite Levi’s^® jeans.

How Every One Of Us Can Fight Climate Change

To curb the worst of climate change, we need to act now. Here’s what you can do.

Levi’s^® Wellthread^™ x Outerknown

Rooted in sustainability. Driven by innovation. Designed to make a difference.

Behind the Design: Leopard Print & Logos

Levi’s^® designers let us in on the inspiration behind some of this season’s must-have styles.

Our Top 8 Levi’s^® Jeans for Men

Everything you need to know about our wide range of fits and styles.

Our Most Popular Women’s Jeans, Explained

A breakdown of our best-selling jeans for women.

Our New Throwback Logo

Check out our newest logo with a throwback twist.

Welcome to Folk City

A tribute to the artists and folkies of the 1960s Greenwich Village scene.

There Is No Wrong

Travel with us to Tokyo for a cultural mashup of style and art.

Levi’s^® Engineered Jeans^™

The ‘99 jean with twisted seams. Back by popular demand.

A Farewell to Cone Mills White Oak^®

After a hundred years of shared history, a long-standing partnership comes to an end.

The Ultimate Levi’s^® Heirloom

Celebrating Violet Mutter, an adventurous woman who raised a family through the Great Depression.

Born Out West

A brief history of the birth of the blue jean in the American West.

many people wearing 501s against a neutral background

Happy 501^® Day!

We are all collaborators.

What’s Tencel^™ Lyocell?

This Earth Day we’re highlighting Tencel^™ Lyocell — the future of sustainable fashion.

Where to Recycle Your Jeans

Visit a Levi’s^® store near you to recycle your denim.

The Ultimate Desert Party

Join Hailey Bieber, Pyper America and more at the party of the year and get an inside look at our favorite festival-season looks.

The It-Jeans of the 1960s

How jeans of the 1960s became the iconic styles we love today.

World Water Day

Whoever you are, wherever you are, water is your human right.

Levi’s^® Wellthread^™ x Outerknown Present Cottonized Hemp

Rooted in sustainability. Driven by innovation. Designed to make a difference.

Staff Picks: Winter Wear

We asked two employees at our San Francisco headquarters what’s currently in their Levi’s^® carts — for themselves, of course!

woman weaving at a loom with pink and white fabric

Mercado Global is Now Available on Levi’s^®

These accessories are crafted with centuries-old weaving techniques — and help empower those who make them.

Meet the Artisans

Meet the artisan women behind the handmade Guatemalan handbags of Mercado Global.

Announcing Levi’s^® Fan Favorites

Our most-loved denim. Picked by you.

Celebrating Black History Month

Together we stand. Together we fight. In celebration of Black History Month, we’re looking back at our company’s commitment to equality.

How to Keep Black Jeans Black

3 easy tricks to make your dark denim last.

Happy 100th Birthday, Freedom-Alls

A centennial of our very first product for women — and the first iteration of pants for American women, period.

What Is Responsible Down?

Learn about the ethically sourced materials we use in our warmest outerwear.

Skinny Jeans

See how two of our employees live in these modern fits.

Ask a Levi’s^® Designer: Sustainability Edition

Una Murphy, Levi’s^® senior innovation designer, talks about what it takes to design more responsibly.

Levi’s^® Mighty Made^™

A workwear-inspired collection of heavyweight tees and outerwear.

Borrowed From The Boys

The menswear-inspired styles you need to for fall.

Levi’s^® Lot No. 1 Jeans: Made To Order

Featuring our most premium expression of personalized style yet.

Levi’s^® Music Project x Snoop Dogg

Behind the scenes of the ultimate youth masterclass in music production and business.

Levi’s^® Authorized Vintage

An interview with our merchandiser on how we’re resurfacing vintage pieces for today’s wearers.

Levi’s^® Employees Show Off Their Style

Five people. All kinds of different looks.

Everything You Need to Know About Better Cotton

How a simple crop can affect the way we shop, dress and think about the environment.

How To Shrink Raw Denim Jeans

Just add water.

501^® Day Around The Globe

Celebrating the jean that started it all.

How to Wear 501^® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

The Inspiration Behind Our 501^® Day Collection

See how our designers reinvent an icon year after year.

What Is Better Cotton?

How responsibly grown crops benefit the environment and farmers.

Levi’s^® Festival Season Kickoff

See how we celebrated (and who we celebrated with) in the desert.

Behind the Scenes of Levi’s^® Made & Crafted^®

Meet one of our design directors, and see how this collection comes to life every season.

How to Tie-Dye T-Shirts

Three steps to take your basic tee to the next level.

Levi’s^® Workwear

Field-tested, extra strong and comfortable workwear built for today’s working man.

Levi’s^® Skateboarding

Featuring the new 501^® Original for skate.

The Longevity of Levis^® Jeans

Watch our latest Live in Levi’s^® story, directed by Mark and Jay Duplass.

Levi’s^® Vintage Clothing

This season, Levi’s^® Vintage Clothing celebrates how American culture was absorbed, reflected and reinterpreted by the rockers and rude boys of Jamaica in the late 1970s.