Inside Levi’s®

74 Stories

What We’re Wearing Vol. 5: Style from South Africa to San Francisco

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 4: Mother’s Day the Levi’s® Way

We give you a peek into our closets to show you how Levi’s® mothers dress at home.

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A Note to Our Community

At Levi Strauss & Co. the health and safety of our employees and the communities we serve are our top priority.

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What We’re Wearing Vol. 3: The Merchant Who’d Dye His Skin Blue

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 2: The Survivalist with Flavor

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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What We’re Wearing Vol. 1: The Rocker-Hippie Dude

We give you a peek into our closets to show you how Levi’s® staffers dress at home.

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The #OddlySatisfying TikTok Sensation

See how Everett Williams, Gabbi Morison and other TikTok favorites are customizing their Levi’s® denim (hint: with lasers).

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Levi Strauss & Co. Commits $3 Million to Support Communities Impacted by COVID-19

It is a moment of extreme hardship – yes; but if we band together, give all that we can as individuals and as a collective, we can emerge stronger.

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How Can We Help?

Thoughts on being of service to the community in this time of crisis.

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Born in 2011. Still Saving Water.

We’ll never stop looking for more ways to help change the way the world uses water.

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How to Customize Your Denim

Two of our own show you how they’ve customized their personal denim.

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Our Most Sustainably Designed Collection

Since 1873, we’ve made timeless clothes that are built to endure. But clothes shouldn’t come at the expense of the environment.

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Portraits of Levi's employees wearing tees customized for Black History Month.

Levi’s® Employees Respond: How Has Knowing Your History Helped You Shape the World?

10 Levi’s® employees respond: How has knowing your history helped you shape the world?

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Collage of Levi's employees.

Levi’s® Employees Respond: Is Black History Month Still Relevant?

10 Levi’s®employees respond: Is Black History Month still relevant?

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Collage of Levi's employees wearing denim on denim.

Levi’s® Staffers Pick Their Most-Loved Denim

Meet our employees (and their most loved denim).

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Black Levi's employees posing in customized t-shirts for Black History Month.

Levi’s® Employees Respond: What Does Black History Month Mean to You?

10 Levi’s® employees reflect on the significance of Black History Month.

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Soapbox Derby of ’75

For Spring/Summer 2020, Levi’s® Vintage Clothing celebrates the birth of SFMOMA and the Bay Area artists of 1975.

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Repair. Reimagine. Recycle.

The fashion industry contributes 10% of global greenhouse emissions. 85% of textiles end up in landfills.

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One-of-a-Kind Trucker Jackets – Exclusively on Our App

Handpicked pieces from Levi’s® Authorized Vintage — now exclusively on the Levi’s app.

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Collage of people wearing oversized clothing.

How to Wear Oversized Denim

How to wear oversized denim.

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How to Make a Hybrid T-shirt

Upcycle those old tees for an ultra-current look.

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A Homemade Host Gift

Learn how to turn denim scraps into a perfect gift.

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Why Levi’s® Stopped Using PFCs and PFAS

Here's what you need to know about the class of pervasive chemicals.

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Einstein’s Jacket, Remade

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

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Secret Hacks From Denimheads

Get inside an expert’s head with these denim care tips

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Not Our First Rodeo

Two modern cowboys on being professional bull riders and their favorite Levi’s® jeans.

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How Every One Of Us Can Fight Climate Change

To curb the worst of climate change, we need to act now. Here’s what you can do.

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Levi’s® Wellthread x Outerknown

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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Behind the Design: Leopard Print & Logos

Levi’s® designers let us in on the inspiration behind some of this season’s must-have styles.

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Our Top 8 Levi’s® Jeans for Men

Everything you need to know about our wide range of fits and styles.

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Our Most Popular Women’s Jeans, Explained

A breakdown of our best-selling jeans for women.

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Our New Throwback Logo

Check out our newest logo with a throwback twist.

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There Is No Wrong

Travel with us to Tokyo for a cultural mashup of style and art.

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Levi’s® Engineered Jeans

The ‘99 jean with twisted seams. Back by popular demand.

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A Farewell to Cone Mills White Oak®

After a hundred years of shared history, a long-standing partnership comes to an end.

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The Ultimate Levi’s® Heirloom

Celebrating Violet Mutter, an adventurous woman who raised a family through the Great Depression.

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Born Out West

A brief history of the birth of the blue jean in the American West.

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many people wearing 501s against a neutral background

Happy 501® Day!

We are all collaborators.

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What’s Tencel Lyocell?

This Earth Day we’re highlighting Tencel Lyocell — the future of sustainable fashion.

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Where to Recycle Your Jeans

Visit a Levi’s® store near you to recycle your denim.

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The Ultimate Desert Party

Join Hailey Bieber, Pyper America and more at the party of the year and get an inside look at our favorite festival-season looks.

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The It-Jeans of the 1960s

How jeans of the 1960s became the iconic styles we love today.

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World Water Day

Whoever you are, wherever you are, water is your human right.

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Levi’s® Wellthread x Outerknown Present Cottonized Hemp

Rooted in sustainability. Driven by innovation. Designed to make a difference.

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Staff Picks: Winter Wear

We asked two employees at our San Francisco headquarters what’s currently in their Levi’s® carts — for themselves, of course!

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woman weaving at a loom with pink and white fabric

Mercado Global is Now Available on Levi’s®

These accessories are crafted with centuries-old weaving techniques — and help empower those who make them.

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woman weaving at a loom

Meet the Artisans

Meet the artisan women behind the handmade Guatemalan handbags of Mercado Global.

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Announcing Levi’s® Fan Favorites

Our most-loved denim. Picked by you.

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Celebrating Black History Month

Together we stand. Together we fight. In celebration of Black History Month, we’re looking back at our company’s commitment to equality.

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How to Keep Black Jeans Black

3 easy tricks to make your dark denim last.

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women wearing overalls in 1918

Happy 100th Birthday, Freedom-Alls

A centennial of our very first product for women — and the first iteration of pants for American women, period.

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What Is Responsible Down?

Learn about the ethically sourced materials we use in our warmest outerwear.

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man and woman wearing skinny jeans

Skinny Jeans

See how two of our employees live in these modern fits.

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Ask a Levi’s® Designer: Sustainability Edition

Una Murphy, Levi’s® senior innovation designer, talks about what it takes to design more responsibly.

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Levi’s® Mighty Made

A workwear-inspired collection of heavyweight tees and outerwear.

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Borrowed From The Boys

The menswear-inspired styles you need to for fall.

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Levi’s® Lot No. 1 Jeans: Made To Order

Featuring our most premium expression of personalized style yet.

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Levi’s® Music Project x Snoop Dogg

Behind the scenes of the ultimate youth masterclass in music production and business.

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Levi’s® Authorized Vintage

An interview with our merchandiser on how we’re resurfacing vintage pieces for today’s wearers.

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Levi’s® Employees Show Off Their Style

Five people. All kinds of different looks.

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Everything You Need to Know About Better Cotton

How a simple crop can affect the way we shop, dress and think about the environment.

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501® Day Around The Globe

Celebrating the jean that started it all.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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The Inspiration Behind Our 501® Day Collection

See how our designers reinvent an icon year after year.

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What Is Better Cotton?

How responsibly grown crops benefit the environment and farmers.

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Levi’s® Festival Season Kickoff

See how we celebrated (and who we celebrated with) in the desert.

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Behind the Scenes of Levi’s® Made & Crafted®

Meet one of our design directors, and see how this collection comes to life every season.

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How to Tie-Dye T-Shirts

Three steps to take your basic tee to the next level.

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Levi’s® Workwear

Field-tested, extra strong and comfortable workwear built for today’s working man.

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Levi’s® Skateboarding

Featuring the new 501® Original for skate.

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The Longevity of Levis® Jeans

Watch our latest Live in Levi’s® story, directed by Mark and Jay Duplass.

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Levi’s® Vintage Clothing

This season, Levi’s® Vintage Clothing celebrates how American culture was absorbed, reflected and reinterpreted by the rockers and rude boys of Jamaica in the late 1970s.

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How We Make Jeans with Less Water

Everything you need to know about Levi’s® Water® products.

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Levi’s® Made & Crafted® Spring/Summer 2018

Our latest designs, rooted in artful construction and elevated details.

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Engineered for movement. Optimized for the city.

Our high-tech collection designed to keep up with the urban lifestyle.

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Our Coveted Wedgie Jeans

The hip-hugging, vintage-inspired jeans you can’t get enough of. Plus, we’re introducing a new fit this season.

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Happy Birthday, Levi Strauss!

Today we celebrate the man who invented the blue jean.

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The Definitive Guide to Denim Care

Three easy steps to giving your jeans a long life.

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True Romance

Real-life couples from Levi’s® HQ in San Francisco share their real-life love stories.

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The Present Is Female

Profiles of pioneering women who are breaking boundaries in their fields.

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Introducing Levi’s® Authorized Vintage Collection

Levi’s® Authorized Vintage, a collection of pre-worn Levi’s® denim.

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The Allure of Lurex

Bright holiday style without all the red and green.

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Levi’s® at the Museum of Modern Art

A pair of 1947 501® Jeans gets the spotlight in MoMA’s fashion exhibit.

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Levi’s® x I Am That Girl

A conversation between I Am That GIrl founder, Alexis Jones and Levi’s® CMO, Jen Sey on the importance of authentic self expression.

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Curve Appeal

A conversation with photographer and author, Kava Gorna, on her two favorite things: denim and photography.

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Welcome to The Lab

Stretch, stain and sew. This is where great things get started. Here’s an inside look at what goes on at Levi’s® Eureka Innovation Lab.

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Creating the Future: Inside Levi’s® Design

Inside the mind of Levi's® SVP of Design, Jonathan Cheung, and his views on the importance of evolution in design.

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Levi’s® Eureka Innovation Lab Innovator

Our Lab leader and fabric expert has been on the cutting edge of the denim industry for more than three decades. See his story.

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