Inside Levi’s®

39 stories

Happy 100th Birthday, Freedom-Alls

A centennial of our very first product for women — and the first iteration of pants for American women, period.

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What Is Responsible Down?

Learn about the ethically sourced materials we use in our warmest outerwear.

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Skinny Jeans

See how two of our employees live in these modern fits.

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Ask a Levi’s® Designer: Sustainability Edition

Una Murphy, Levi’s® senior innovation designer, talks about what it takes to design more responsibly.

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Levi’s® Mighty Made

A workwear-inspired collection of heavyweight tees and outerwear.

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Borrowed From The Boys

The menswear-inspired styles you need to for fall.

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Levi’s® Wellthread x Outerknown

A collaboration designed to make a difference.

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Where to Recycle Your Clothes

Visit a Levi’s® store near you to recycle your denim.

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Levi’s® Lot No. 1 Jeans: Made To Order

Featuring our most premium expression of personalized style yet.

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Levi’s® Music Project x Snoop Dogg

Behind the scenes of the ultimate youth masterclass in music production and business.

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Levi’s® Authorized Vintage

An interview with our merchandiser on how we’re resurfacing vintage pieces for today’s wearers.

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Levi’s® Employees Show Off Their Style

Five people. All kinds of different looks.

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Everything You Need to Know About Better Cotton

How a simple crop can affect the way we shop, dress and think about the environment.

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501® Day Around The Globe

Celebrating the jean that started it all.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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The Inspiration Behind Our 501® Day Collection

See how our designers reinvent an icon year after year.

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What Is Better Cotton?

How responsibly grown crops benefit the environment and farmers.

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Levi’s® Festival Season Kickoff

See how we celebrated (and who we celebrated with) in the desert.

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Behind the Scenes of Levi’s® Made & Crafted®

Meet one of our design directors, and see how this collection comes to life every season.

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How to Tie-Dye T-Shirts

Three steps to take your basic tee to the next level.

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Levi’s® Workwear

Field-tested, extra strong and comfortable workwear built for today’s working man.

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Levi’s® Skateboarding

Featuring the new 501® Original for skate.

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The Longevity of Levis® Jeans

Watch our latest Live in Levi’s® story, directed by Mark and Jay Duplass.

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Levi’s® Vintage Clothing

This season, Levi’s® Vintage Clothing celebrates how American culture was absorbed, reflected and reinterpreted by the rockers and rude boys of Jamaica in the late 1970s.

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How We Make Jeans with Less Water

Everything you need to know about Levi’s® Water® products.

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Levi’s® Made & Crafted® Spring/Summer 2018

Our latest designs, rooted in artful construction and elevated details.

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Engineered for movement. Optimized for the city.

Our high-tech collection designed to keep up with the urban lifestyle.

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Our Coveted Wedgie Jeans

The hip-hugging, vintage-inspired jeans you can’t get enough of. Plus, we’re introducing a new fit this season.

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Happy Birthday, Levi Strauss!

Today we celebrate the man who invented the blue jean.

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Levi’s® Menlo Cossack Jacket

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

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The Definitive Guide to Denim Care

Three easy steps to giving your jeans a long life.

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True Romance

Real-life couples from Levi’s® HQ in San Francisco share their real-life love stories.

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The Present Is Female

Profiles of pioneering women who are breaking boundaries in their fields.

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Introducing Levi’s® Authorized Vintage Collection

Levi’s® Authorized Vintage, a collection of pre-worn Levi’s® denim.

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The Allure of Lurex

Bright holiday style without all the red and green.

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Levi’s® at the Museum of Modern Art

A pair of 1947 501® Jeans gets the spotlight in MoMA’s fashion exhibit.

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Levi’s® x I Am That Girl

A conversation between I Am That GIrl founder, Alexis Jones and Levi’s® CMO, Jen Sey on the importance of authentic self expression.

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Curve Appeal

A conversation with photographer and author, Kava Gorna, on her two favorite things: denim and photography.

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Welcome to The Lab

Stretch, stain and sew. This is where great things get started. Here’s an inside look at what goes on at Levi’s® Eureka Innovation Lab.

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Creating the Future: Inside Levi’s® Design

Inside the mind of Levi's® SVP of Design, Jonathan Cheung, and his views on the importance of evolution in design.

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Levi’s® Eureka Innovation Lab Innovator

Our Lab leader and fabric expert has been on the cutting edge of the denim industry for more than three decades. See his story.

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Inside Levi’s®