LEVI’S® x NIGO x NIKE
Campaigns /
October 2025
For the first time ever, Levi’s®, NIGO, and Nike unite to launch a groundbreaking triple collaboration sneaker. Following years of creative dialogue between Levi’s® and legendary Japanese designer NIGO, the partnership now extends into footwear with Nike, reimagining the iconic Air Force 3 Low through the lens of denim heritage and streetwear vision.
The Levi’s® x NIGO x Nike Air Force 3 Low draws from Nike’s original 1988 silhouette, filtered through NIGO’s personal archive of rare vintage denim, and influenced by a coveted Levi’s® sneaker from the late ’70s. Presented in an exclusive Olive Gray colorway, the sneaker blends faded denim and textured suede with intentional pre-yellowed midsoles for a worn-in finish. Signature details include the Levi’s® Red Tab on the right shoe, metallic Swoosh highlights, and a rugged rubber outsole.
“The Air Force 3 is such a special silhouette, and reimagining it through both a Levi’s® lens and NIGO’s vintage denim perspective allowed us to develop a truly unique sneaker,” said Leo Gamboa, VP of Collaborations at Levi’s®. “By blending NIGO’s ability to uncover future potential in archival pieces with Nike’s footwear expertise, we’ve created something that both honors the past and pushes creative boundaries forward.”
A pioneer of Japanese streetwear, NIGO has spent decades collecting rare denim that informs his design language. In this collaboration, his archival approach collides with Levi’s® craftsmanship and Nike’s technical expertise, uniting three design philosophies across continents.
The sneaker’s campaign, directed by Anton du Preez, comes to life through three cinematic vignettes —“Mechanic,” “Fishing,” and “Camping.” Each short film places the Air Force 3 Low in a new environment, highlighting its toughness and effortless style across unexpected backdrops.
The Levi’s® x NIGO x Nike Air Force 3 Low, which retails for $150 USD, launches globally on Thursday, October 16th in select Levi’s® flagship stores and will be available for purchase on Levi.com via draw submission starting October 15th at 7AM PST. Draw closes on October 16th at 7AM PST and winners will be selected randomly.