In 1989 De La Soul would release its debut album, 3 Feet High and Rising. Widely considered a classic, it redefined what hip-hop could be — playful, experimental, and unapologetically original.
This inaugural work proceeded decades of genre-changing creativity. With a style characterized by their creative sampling and playful wordplay, they continue to bring color and vibrancy to the hip-hop ethos. Available on Levi.com and select stores worldwide.
A COLLECTION ROOTED IN ICONIC STYLE.
The Levi’s® x De La Soul collection features three premium tees designed to pay homage to vintage samples and the creativity that turned the trio from a group to icons. Designed to evoke the look and feel of vintage band tees, each piece combines archival inspiration with modern print techniques and authentic washes—creating a collection that feels both classic and contemporary.
THIS IS MY DE LA SOUL T-SHIRT
A white short sleeve emblazoned with a print of the trio’s faces on the front and “This Magic Number” on the back (from 3 Feet High and Rising).
DE LA SOUL MAGIC NUMBER T-SHIRT
A black short sleeve honors their classic single “The Magic Number” (from 3 Feet High and Rising).
DE LA SOUL RING RING T-SHIRT
A second short sleeve honoring “Ring Ring Ring (Ha Ha Hey),” a beloved single form their second album De La Soul is Dead.
AVAILABLE ON LEVI.COM AND SELECT STORES WORLDWIDE
Designed around the release of De La Soul’s upcoming album, this collection serves as a celebration of the work that changed a genre and a legacy that still has more chapters.