Levi’s® is paying tribute to the band’s musical and cultural influence with a collection of reissued tees that capture the essence of a British music renaissance.

Levi’s® and Denim Tears return for a fourth season to continue to honor the history and heritage on the Black American experience.

A fresh take on vintage designs–this collection revives the band’s most sought-after vintage tees, straight from the ’90s.

Levi’s® and BE@RBRICK have joined forces once again for a new collection that offers a unique blend of nostalgia and modern design intended for both collectors and denim heads alike.

Levi’s® and UNDERCOVER join forces once again for a new collection, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® staples to celebrate the 35th anniversary of Jun Takahashi’s epochal label.

Step into the Levi's® Lodge and discover natural beauty in the all-new holiday collection.

We’re going for another lap with McLaren Racing as we unveil our second collection with the racing icon. Evolving from vintage-inspired pieces, this drop is fueled by modern silhouettes and streetwear-ready separates, like bold graphic tees and oversized hoodies, but all with undeniable McLaren Racing style.

ADSB Andersson Bell wants to spark your imagination. The Seoul-based fashion label emerges as a transformative art form, weaving together a tapestry of diverse cultural elements into a singular, cohesive vision. This first collaboration deconstructs classic Levi’s® styles and materials into reimagined pieces to create something beautifully unexpected. The 10-piece Women’s collection highlights ADSB Andersson Bell signature aesthetic, like playful designs in vivid patterning, patchwork, and color blocking.

As we continue our Levi’s® Hispanic Heritage Month celebration, we turn our attention to Miami, a city where the heartbeats of Latine cultures converge.

In honor of Asian American Pacific Islander Heritage Month, Levi’s® is spotlighting three artists who are creating their own legacies in music, Hollywood, and sports. While their Asian American identities are a common thread, what unites these creatives are their commitments to authenticity, supporting their community, and being a beacon of light for others following in their footsteps.

At Levi’s®, authentic self-expression is behind everything we do—our clothes, for sure, but also our values. So for this year’s Pride campaign, we set out to champion self-expression with a greater purpose. We wanted to celebrate how being able to show up as yourself—in the ways you dress, act, love, create, make people feel—empowers you to show up for others. And you’ll find a beautiful demonstration of that truth in the lives of our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression.

Asian American and Pacific Islander communities have played an immense role in the shaping of American society, lending beauty and color by suffusing it with their rich histories and exuberant cultures. To commemorate Asian American Pacific Islander Heritage Month during the 150th anniversary of the Levi’s® 501®, we’re collaborating with four artists across the country to transform secondhand 501® jeans into wearable works of art that celebrate their unique heritage and experiences.

Black culture and creativity are inherently intertwined. From iconography that’s fueled world-shifting movements to art collectives that have birthed cultural reckonings, creatives have always been at the center of storytelling around the Black experience in America. In the spirit of celebrating the work and diverse experiences of these creatives, we’re partnering with three artists in three cities that have shaped Black history to explore their unique journeys and how having the city as their backdrop has allowed them to blossom.

Heritage is defined as one’s inheritance — what gets passed down from generation to generation. That inheritance is a crucial part of a person’s backstory, especially in a place like the United States that is undoubtedly made better by its diverse cultures and perspectives. In honor of Hispanic Heritage Month, get to know six creatives who are proudly bridging the gap between the past, present and future.

Courtney Barnett is an Australian singer, songwriter and musician who is finally living her dream through her latest project: Here and There Festival.

More is more, identity is exponential, and visibility is essential. For this year’s AAPI Heritage Month, four Levi’s® ambassadors are re-coding the stereotype, building layers into their heritage, and honoring it all through their customized Levi’s® 501® jeans, with the help of our own Levi’s® Tailors.

Just add water.

Whether you're covering up a coffee stain or just looking to add a personal touch, customizing your denim can transform an old pair into a unique, wearable work of art.

Our tailor shows us how to add a little distressing to the jean hem.

Looking for ways to make your denim a little more you? Here are a few ways you can do just that.

And when, and why.

Farmgirl Flowers™ x Levi’s® have teamed up to create denim wrapped Pride bouquets. Now let’s repurpose that denim in a DIY tutorial.

Introducing our new artsy pieces in celebration of personal style and DIYs. Read on to see how we got crafty with two of our favorite creatives.

The key to sustainable gift giving: upcycling!

What makes it so special? Today we’re getting into the nitty gritty—the craftsmanship, history, styling tips and more—so you understand exactly what makes Levi's® selvedge jeans some of our very best.

POV: You’re getting dressed for an event and you’re looking for something a little more put-together, but still casual. Something versatile and easy to wear. (Bonus if it’s comfortable too). A few try-ons later, you stumble across your favorite pair of 511™ jeans. “Why didn’t I reach for these sooner?” you ask yourself. Oh, well. You look good now."

Like a best friend, your jeans take care of you—but are you taking care of them? Although our denim is durable and made to last for years to come (just ask all our vintage-collector friends), you can still do your part to maintain them as well. Here are our favorite care hacks to keep your jeans looking their absolute best.

A hand-me-down and a Francis Ford Coppola movie. That’s how Mark Avery’s love affair with 501® jeans and Levi’s® began.

Some things never go out of style—like our classic 501® jeans for women. But if you're looking to diversify your denim collection, we also have plenty of other amazing pairs—all with their own special superpowers.

The Official Levi's Style Guide to 500 Jeans | Levi's® US

First days, best days, all the days. This year, we’re taking cues from the inside as students and others embark on another year of success – both in life, and in style. We sat down with six returning college students to learn what they’re wearing and why, and which words of wisdom they’d love to share with other students looking to express their true selves while keeping an eye on the future.

Learn how to wash and keep your black jeans from fading. Check out Levi's® Blog for our expert tips and tricks on how to keep your favorite black jeans black.

Learn how to wash and keep your black jeans from fading. Check out Levi's® Blog for our expert tips and tricks on how to keep your favorite black jeans black.

Learn tips from Levi's® Ambassador, Luann Diez, on organizing clothes in your closet, keeping staple pieces, and how to donate old clothes with SecondHand.

In honor of Pride 2021, Levi’s® SecondHand has tapped celebrity stylist and costume designer Johnny Wujek to create two Pride-inspired custom pieces using SecondHand denim.

We’re preserving the planet for future generations by making clothes that last a lifetime.

In conversation with climate activist, author and hip-hop artist Xiuhtezcatl.

In conversation with Melati Wijsen, a 20 year old Indonesian/Dutch climate activist and change maker.

A conversation with Xiye Bastida, a Mexican-Chilean climate activist who embraces her Otomi indigenous belief that if you take care of the Earth, it will take care of you.

In conversation with Marcus Rashford, a football player, political activist and philanthropist to drive societal change.