We sat down with All Pro Tight End, George Kittle, to discuss his style past and present. From growing up on the farm in Iowa to playing pro football, George has stayed true to himself by focusing on what vibes best with him.

Paying homage to the natural landscape of her home state, Levi’s® X Emma Chamberlain features a collection of six effortless separates inspired by her own thrift store finds.

Levi’s® Celebrates Hispanic Heritage History Month 2023 Legacy. Culture. Connection.

A storied shoe meets a true original. Levi’s® and Crocs have come together for a new capsule that emphasizes self-expression, style, & versatility. Combining casual comfort with quality design, the limited-edition range features three clogs inspired by traditional Japanese craftmanship and denim artistry. The collaborative collection fuses the timeless appeal of Levi’s® denim with the innovative comfort of Crocs to redefine the possibilities of casual footwear.

The third season from Levi’s® x Denim Tears features ten distinct pieces that reverently pay homage to the black biker community and its enduring mind state. The following excerpt from Tremaine contextualizes the inspiration, vision, & background behind the latest collection.

Introducing our first collaborative collection with ERL for Fall 2023. Since our founding in 1853, we have called California home while connecting with denim fans across the globe. In 2020, creative Eli Russell Linnetz launched ERL, a Venice-based fashion brand that has quickly made waves by utilizing playful, retro-inspired designs that blend pop art aesthetics with skate & surf culture. With shared roots in the Golden State, Levi’s® and ERL have come together for a new collection that celebrates individualism & self-expression.

For Emma, there’s nothing better than finding a pair of Levi’s® jeans covered in patches. Whether for decoration or to mend holes, she finds that the patchwork just adds so much character. So when it came time to design her latest Levi’s® collection, she knew that patchwork had to be a part of it.

A look at the creation of our collection inspired by the captivating world of animated classic *Princess Mononoke.*

At Levi’s®, authentic self-expression is behind everything we do—our clothes, for sure, but also our values. So for this year’s Pride campaign, we set out to champion self-expression with a greater purpose. We wanted to celebrate how being able to show up as yourself—in the ways you dress, act, love, create, make people feel—empowers you to show up for others. And you’ll find a beautiful demonstration of that truth in the lives of our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression.

Asian American and Pacific Islander communities have played an immense role in the shaping of American society, lending beauty and color by suffusing it with their rich histories and exuberant cultures. To commemorate Asian American Pacific Islander Heritage Month during the 150th anniversary of the Levi’s® 501®, we’re collaborating with four artists across the country to transform secondhand 501® jeans into wearable works of art that celebrate their unique heritage and experiences.

Black culture and creativity are inherently intertwined. From iconography that’s fueled world-shifting movements to art collectives that have birthed cultural reckonings, creatives have always been at the center of storytelling around the Black experience in America. In the spirit of celebrating the work and diverse experiences of these creatives, we’re partnering with three artists in three cities that have shaped Black history to explore their unique journeys and how having the city as their backdrop has allowed them to blossom.

Heritage is defined as one’s inheritance — what gets passed down from generation to generation. That inheritance is a crucial part of a person’s backstory, especially in a place like the United States that is undoubtedly made better by its diverse cultures and perspectives. In honor of Hispanic Heritage Month, get to know six creatives who are proudly bridging the gap between the past, present and future.

Courtney Barnett is an Australian singer, songwriter and musician who is finally living her dream through her latest project: Here and There Festival.

More is more, identity is exponential, and visibility is essential. For this year’s AAPI Heritage Month, four Levi’s® ambassadors are re-coding the stereotype, building layers into their heritage, and honoring it all through their customized Levi’s® 501® jeans, with the help of our own Levi’s® Tailors.

Activism doesn’t just look like leading a protest. It’s that low-fi video that makes you feel a little less alone in the world. It’s serving the community through social work. It’s sharing your story. It looks like each and every day you make the choice to dress true to your authentic self in a world that demands conformity. This Pride season, we pay homage to the activists—past, present and future—fighting for queer liberation and equal rights. And at the very forefront is living ancestor Cecilia Chung.

Sef Cavendish is an autistic writer, survivor of behavior conversion therapy, student and critic of Psychology and self-described gender anarchist encouraging folks to think and act beyond the oppressive systems that make up our world, whether they’re harmful narratives we’ve internalized or power structures from which we benefit.

And when, and why.

Farmgirl Flowers™ x Levi’s® have teamed up to create denim wrapped Pride bouquets. Now let’s repurpose that denim in a DIY tutorial.

Introducing our new artsy pieces in celebration of personal style and DIYs. Read on to see how we got crafty with two of our favorite creatives.

The key to sustainable gift giving: upcycling!

Spread cheer not trash with our DIY Zero Waste Gift Wrap.

All the ins and outs of DIY waist alterations.

Celebrity stylists Rob and Mariel offer a great excuse to clean out your closet with 8 ways to give new life to things you, or someone else, already owns.

Never lose your favorite chapstick ever again.

First days, best days, all the days. This year, we’re taking cues from the inside as students and others embark on another year of success – both in life, and in style. We sat down with six returning college students to learn what they’re wearing and why, and which words of wisdom they’d love to share with other students looking to express their true selves while keeping an eye on the future.

Learn how to wash and keep your black jeans from fading. Check out Levi's® Blog for our expert tips and tricks on how to keep your favorite black jeans black.

In Vol. 22 of our Tailor Profile Series, we celebrate Earth Day with Tristan Thompson in Los Angeles, California. His sustainable-focused designs and hand-crafted creativity coalesce into stylish new concepts that utilize bits and pieces of our past to help preserve our future.

This series follows Tailors from around the world–highlighting their craft, passions, love for the brand and the impact they have on bettering the planet through extending the life of your garments. For Vol. 21, we interviewed Sebastian Price from Denver, CO. Sebastian repaired and customized 15 vintage Trucker jackets for Levi’s® SecondHand, each adorned with its own unique patchwork, detailing, stitching, and style. His eclectic, creative approach blends elements of streetwear, skate culture, and the natural beauty of Colorado with the subtle elegance of high-fashion

In Vol. 20 of our Tailor Profile Series, we celebrate Black History Month with a special perspective from Travis Geter of Atlanta, GA. We explore how he leverages his black and queer community roots as an essential part of his creative process. His talent and personality come to life in hand-crafted details, style-forward repairs, and soulful “patchwork mayhem”.

Read on for Levi's® complete guide to top men's jeans fits that stood the test of time. Classic fits like tapered jeans, men's slim fit jeans and skinny jeans.

It’s that time of the year again. Time to declutter and clean out your closet. Out with the old, in with the new. But what do we do with all of our clothes we no longer want to keep? We connected with one of our Brand Ambassadors, Drew Jessup, to provide some guidance and share his process.

Lately, we’ve been hearing an awful lot about capsule wardrobes. And we're sure you have been too. They’re all over. Along with somewhat conflicting information on how to build them, when to wear them (always, right?) and why they’re so good for you and the environment. So in honor of demystifying this whole capsule wardrobe thing, we’re sitting down with power couple @luanndiez and @gabexjames–capsule wardrobe experts if you will—to discuss just that. They answer some of our key questions around the topic and help you decide if a capsule wardrobe is the right move for you. And, if you want to go for it, you can shop our timeless capsule wardrobe essentials (like denim, sweats, jackets and tees) to kick off your capsule wardrobe journey. Alright, enough about that. Let’s get to the good stuff.

Learn how to wash and keep your black jeans from fading. Check out Levi's® Blog for our expert tips and tricks on how to keep your favorite black jeans black.

Making jeans last isn’t just our responsibility, there are things you can do to lengthen the lifespan of your favorite Levi’s® denim as well.

Learn tips from Levi's® Ambassador, Luann Diez, on organizing clothes in your closet, keeping staple pieces, and how to donate old clothes with SecondHand.

In honor of Pride 2021, Levi’s® SecondHand has tapped celebrity stylist and costume designer Johnny Wujek to create two Pride-inspired custom pieces using SecondHand denim.

We’re preserving the planet for future generations by making clothes that last a lifetime.

In conversation with climate activist, author and hip-hop artist Xiuhtezcatl.

In conversation with Melati Wijsen, a 20 year old Indonesian/Dutch climate activist and change maker.

A conversation with Xiye Bastida, a Mexican-Chilean climate activist who embraces her Otomi indigenous belief that if you take care of the Earth, it will take care of you.

Levi’s® has always been a symbol of democratic inclusion and youth empowerment, the choice of those daring to push for a better tomorrow.

It is a moment of extreme hardship – yes; but if we band together, give all that we can as individuals and as a collective, we can emerge stronger.

Thoughts on being of service to the community in this time of crisis.