Levi’s® Skateboarding™ is about more than creating lasting clothes for skateboarders. It’s about supporting lasting communities. Keeping an authentic connection to our workwear heritage, our Fall/Winter 2018 collection delivers comfortable, durable pieces that hold up to the grind of life.
As part of our ethos of supporting skateboarding communities worldwide, we took our latest collection to a small fishing village in Morocco where we re-united with Make Life Skate Life — a 100% volunteer-run nonprofit that works with local skateboarding communities to create free-of-charge skateparks. Each piece was put to the test as our teams poured their all into building the town of Taghazout’s very first skatepark.
The 501® Original for skate – a ’90s classic reimagined for skateboarding. Like all of our Levi’s® Skateboarding™ jeans, they have the look, comfort and feel of traditional 100% cotton denim, but are woven with CORDURA® fiber for enhanced durability and exceptional abrasion resistance.
Something special happens when you skate. A sense of inexplicable freedom is confounded by an instant kinship with fellow skateboarders. While Taghazout has seen a steady growth in skaters, a rising number of exclusive luxury resorts make beaches and recreational activities increasingly inaccessible to locals. This loss of space combined with a lack of government support for street skating was making it hard for local skaters to create a strong community. We’re hoping the new skatepark helps the community grow to its full potential. A big thanks goes out to Make Life Skate Life and everyone who joined in to help make this concrete dream a reality.
Endurance, freedom, community and skate-life style. That’s what inspired us this season and what we hope will inspire you on the street, at the park and wherever else your board takes you.
Check out the full Levi’s® Skateboarding™ collection here.