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LEVI'S MUSIC PROJECT
LEVI'S®
MUSIC
PROJECT

With funding for music education on the decline, kids across the globe are losing valuable opportunities to learn how to express themselves through music. Levi's®​ ​Music Project supports youth music education by connecting some of the world’s biggest artists with local community groups to provide long term resources that will equip and inspire the next generation of musicians.


LEVI'S MUSIC PROJECT

LEVI'S® MUSIC PROJECT X

JUSTIN
TIMBERLAKE

Justin Timberlake

TS LOT
Memphis

Soul music is more than a genre, it’s a story.

This musical legacy inspired Levi’s®​ ​Music Project and Justin Timberlake to return to his hometown of Memphis, Tennessee and partner with Stax Music Academy to create a new songwriting program for aspiring youth musicians.

Located in the historic neighborhood of South Memphis, better known as ​Soulsville, USA​, Stax Music Academy provides year-round music education, performance, and leadership opportunities for Memphis area youth. Since opening its doors in 2000, Stax Music Academy has impacted thousands of students with its mission to change lives through the power of music.

Classes for the songwriting program are led by Stax alumni and other prominent Memphis musicians inside ​The Song Lab,​ a new music facility designed by Levi’s®​ ​Music Project and Justin Timberlake. Instruments, recording equipment, and production software to outfit the space were donated by Guitar Center, Native Instruments, Gibson, Korg, Universal Audio, Shure.

Finally, as an ongoing commitment to Stax Music Academy and his hometown, Justin donated an additional $100,000 to establish a scholarship fund that will help even more Memphis area youth take their music education to the next level.

“Creating communicative, empathetic, bright people– that’s the power of music. It's why places like Stax need to exist.”

-Pat Mitchell-Worley, Stax Music Academy

Levi's ® Music Project collaborates with ​some of the world’s most recognized artists to support community-based music education programs around the globe. International icons like Alicia Keys, Snoop Dogg, and Rosalía have all partnered with Levi’s®​ ​to give back to their communities and inspire the next generation of musicians.


Supporting youth music education around the globe.

PAST
PROJECTS
Levi's Music Project

ALICIA KEYS

Levi's®​ ​Music Project partnered with Alicia Keys to create a new music technology program at Edward R. Murrow High School in Brooklyn. The program provides instruction on the latest software and equipment to give students the hands on experience they need to pursue their passion.

In partnership with the

Edward R. Murrow High School, Brooklyn, NY

Levi's Music Project

SNOOP DOGG

Levi’s®​ ​Music Project partnered with Snoop Dogg to support a new generation of music industry leaders in Snoop’s hometown of Long Beach, CA. Select music students at the local YMCA were schooled by Snoop on all things music business as well as participated in hands-on masterclasses in music production. After the launch, students were invited to take part in additional production workshops at the 1500 Sound Academy.

In partnership with the

YMCA Youth Institute of Long Beach, CA

ROSALIA_1

ROSALIA

Barcelona was the backdrop for our Levi’s®​ ​Music Project with Rosalía. In partnership with the Jam Session music school we created a brand new music education program. To launch, students performed alongside Rosalía at the city’s legendary Sala Apolo music venue.

In parternership with

Escuela de Música Jam Session, Barcelona, ES

LOYLE CARNER

LOYLE CARNER

Levi’s®​ ​partnered with rapper Loyle Carner to launch an open access music studio in Liverpool, England– one of the world’s most important centers of music. The UK artists brought together a diverse team of creatives to mentor thirteen local musicians and prepare them for a breakthrough performance at Liverpool Sound City Festival.

In parternership with

Liverpool Lighthouse and Sound City Festival, Liverpool, UK

"TO BE ABLE TO TEACH KIDS THE SCIENCE OF MUSIC IS AN INCREDIBLE OPPORTUNITY."

-Alicia Keys

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