Few partnerships carry the weight of true cultural legacy. Levi’s® and Jordan are two American icons whose influence extends far beyond sport or style — shaping generations through craft, creativity and self-expression.

The Levi’s® x De La Soul collection features four premium tees designed to pay homage to vintage samples and the creativity that turned the trio from a group to icons.

Following the success of their inaugural collaboration, the Levi’s® brand and London-based designer Kiko Kostadinov return with a second men’s collection—a five-piece exploration of formality, function and the art of modern workwear.

Few artists have defined hip-hop’s evolution quite like Nas. With razor-sharp lyricism and undeniable presence, he reimagined what rap could be—now, Levi’s® celebrates the artist’s enduring influence with a collection that bridges hip-hop heritage and timeless style.

We’re celebrating our shared heritage in a collection that reimagines our original methods of making. To pay tribute to this generational partnership, we're highlighting modern makers that are crafting their own legacies.

For the first time ever, Levi’s®, NIGO, and Nike unite to launch a groundbreaking triple collaboration sneaker.

Levi's® and ©Disney/Pixar celebrate Toy Story with a Western-inspired collection starring Woody and friends.

Following the success of their inaugural collaboration, the Levi’s® brand and avant-garde London-based designer Kiko Kostadinov return with a second collection – a five-piece women’s capsule.

For Levi’s® Pride 2025, we partnered with San Francisco-based tattoo artist and designer Who (a.k.a. José Luis Sanabria) to create a limited-edition patch collection that celebrates joy, creativity and safe spaces.

As we continue our Levi’s® Hispanic Heritage Month celebration, we turn our attention to Miami, a city where the heartbeats of Latine cultures converge.

In honor of Asian American Pacific Islander Heritage Month, Levi’s® is spotlighting three artists who are creating their own legacies in music, Hollywood, and sports. While their Asian American identities are a common thread, what unites these creatives are their commitments to authenticity, supporting their community, and being a beacon of light for others following in their footsteps.

At Levi’s®, authentic self-expression is behind everything we do—our clothes, for sure, but also our values. So for this year’s Pride campaign, we set out to champion self-expression with a greater purpose. We wanted to celebrate how being able to show up as yourself—in the ways you dress, act, love, create, make people feel—empowers you to show up for others. And you’ll find a beautiful demonstration of that truth in the lives of our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression.

Asian American and Pacific Islander communities have played an immense role in the shaping of American society, lending beauty and color by suffusing it with their rich histories and exuberant cultures. To commemorate Asian American Pacific Islander Heritage Month during the 150th anniversary of the Levi’s® 501®, we’re collaborating with four artists across the country to transform secondhand 501® jeans into wearable works of art that celebrate their unique heritage and experiences.

Black culture and creativity are inherently intertwined. From iconography that’s fueled world-shifting movements to art collectives that have birthed cultural reckonings, creatives have always been at the center of storytelling around the Black experience in America. In the spirit of celebrating the work and diverse experiences of these creatives, we’re partnering with three artists in three cities that have shaped Black history to explore their unique journeys and how having the city as their backdrop has allowed them to blossom.

Heritage is defined as one’s inheritance — what gets passed down from generation to generation. That inheritance is a crucial part of a person’s backstory, especially in a place like the United States that is undoubtedly made better by its diverse cultures and perspectives. In honor of Hispanic Heritage Month, get to know six creatives who are proudly bridging the gap between the past, present and future.

Courtney Barnett is an Australian singer, songwriter and musician who is finally living her dream through her latest project: Here and There Festival.

Just add water.

Whether you're covering up a coffee stain or just looking to add a personal touch, customizing your denim can transform an old pair into a unique, wearable work of art.

Our tailor shows us how to add a little distressing to the jean hem.

Looking for ways to make your denim a little more you? Here are a few ways you can do just that.

And when, and why.

Farmgirl Flowers™ x Levi’s® have teamed up to create denim wrapped Pride bouquets. Now let’s repurpose that denim in a DIY tutorial.

Introducing our new artsy pieces in celebration of personal style and DIYs. Read on to see how we got crafty with two of our favorite creatives.

The key to sustainable gift giving: upcycling!

Discover our tips for styling one of our most fashion-forward cuts and shop trending barrel jeans in a range of silhouettes.

Denim doesn’t stop at jackets and jeans. Discover accessories made from everyone’s favourite fabric and how to add them to your wardrobe.

We heard you. After years of countless requests from Levi’s® fans (including many of our own employees), our most iconic straight fit is now made for curves. With little to *no* waist gap. 

If you prioritize comfort when picking out an outfit for the day, the Levi’s® 550™ Relaxed Fit might be your g-to pair. We designed these jeans with a loose, easygoing feel in the seat and thigh so that they offer freedom of movement while maintaining our signature durability and timeless style. Whether you’re looking for a laid-back everyday fit or a little extra room for active days, the 550™ brings effortless wearability. But how does the 550™ stack up against other iconic Levi’s® fits? With so many styles available, understanding the differences can help you choose the right pair for you. Let’s compare the 550™ with other top fits to help you find your ideal match.

We all love our 505™ Regular Fit. It's a timeless classic known for its straight-leg design, extra comfortable room in the thigh and effortless versatility (so you can pair them with most things in your closet). Whether you’re running errands, heading to work or going out for the night, the 505™ keeps things simple, structured and always stylish. But how does it compare to other classic Levi’s® fits? With so many options to choose from, knowing the differences can help you make the best decision for your personal style and body type. Let’s break it down so you can find your fit.

What makes it so special? Today we’re getting into the nitty gritty—the craftsmanship, history, styling tips and more—so you understand exactly what makes Levi's® selvedge jeans some of our very best.

POV: You’re getting dressed for an event and you’re looking for something a little more put-together, but still casual. Something versatile and easy to wear. (Bonus if it’s comfortable too). A few try-ons later, you stumble across your favorite pair of 511™ jeans. “Why didn’t I reach for these sooner?” you ask yourself. Oh, well. You look good now."

Like a best friend, your jeans take care of you—but are you taking care of them? Although our denim is durable and made to last for years to come (just ask all our vintage-collector friends), you can still do your part to maintain them as well. Here are our favorite care hacks to keep your jeans looking their absolute best.

Learn how to wash and keep your black jeans from fading. Check out Levi's® Blog for our expert tips and tricks on how to keep your favorite black jeans black.

Learn tips from Levi's® Ambassador, Luann Diez, on organizing clothes in your closet, keeping staple pieces, and how to donate old clothes with SecondHand.

In honor of Pride 2021, Levi’s® SecondHand has tapped celebrity stylist and costume designer Johnny Wujek to create two Pride-inspired custom pieces using SecondHand denim.

We’re preserving the planet for future generations by making clothes that last a lifetime.

In conversation with climate activist, author and hip-hop artist Xiuhtezcatl.

In conversation with Melati Wijsen, a 20 year old Indonesian/Dutch climate activist and change maker.

A conversation with Xiye Bastida, a Mexican-Chilean climate activist who embraces her Otomi indigenous belief that if you take care of the Earth, it will take care of you.

In conversation with Marcus Rashford, a football player, political activist and philanthropist to drive societal change.