Discover the origin of Lady Levi’s® and the stories of the women who lived in them.

Levi’s® have always had a long after-life. And the tradition of repurposing and reusing runs deep. Step inside the archives with Levi’s® Historian Tracey Panek and check out the oldest pair of Levi’s® in the world, which we call the XX. What’s remarkable about these classic jeans is they’ve been worn by at least three dierent people since about 1879. They’ve stood the test of time and prove that Levi’s® last through generations.

Levi’s® were born in the American West. These tough pants have been a staple piece of clothing for horse wranglers, ranchers and anyone doing hard manual labor for generations

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.