STEP INSIDE THE LEVI'S® ARCHIVES: REPURPOSED AND REUSED
Community /
December 2021
LEVI'S® HAVE ALWAYS HAD A LONG AFTER-LIFE. AND THE TRADITION OF REPURPOSING AND REUSING RUNS DEEP.
It began with blue collar workers in the 19th century, when miners and carpenters would patch them up and pass them on to the next person to wear. The practice continued with Levi’s® being worn by multiple generations in a family—like the denim jacket first worn by Colorado coal miner John Piassoli and later by his daughter, Patricia.
Rancher Clem Johnson repurposed dozens of Levi’s® he saved over the years, patching some to extend their life or reusing others as rags, small gaskets and even to fix his beloved straw hat. One teenager repurposed a pair of Levi’s® by adding bandanas to the hem to create bootcut jeans. Later, the jeans became a thrift shop Halloween costume before making it to our Archives.
If we look at the 1960’s, when the concept, “thrift store chic” began, finding a good pair of Levi’s® was like finding a hidden treasure. Each new owner would add something that made them uniquely their own, whether that meant transforming them into colorful flairs, converting pants into skirts or personalizing them with embroidery.
And we’ve even found Levi’s® in the most unexpected places. Like in a home built in the late 1800’s in Herber City, Utah, where they were used as insulation.
Step inside the archives with Levi’s® Historian Tracey Panek and take a look at the oldest pair of Levi’s® in the world, which we call the XX. What’s remarkable about these classic jeans is they’ve been worn by at least three dierent people since about 1879. They’ve stood the test of time and prove that Levi’s® last through generations.