Close your eyes. Think “jeans.” Now open. They were 501s®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence — burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jean since 1873
• Our signature straight fit
• The perfect canvas for customization and self-expression