Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• These jeans were designed for circularity. That means they're made of recycled materials and designed to be recycled. We're complying with the Ellen Macarthur Foundation jeans redesign project.
• Crafted with transitional cotton. Why? Because we're supporting farmers in the transition from conventional farming toward organic farming practices.
• Hold the H2O: This garment was made using recycled water, which helps us to reduce our impact on this finite resource