14 Stories

501® Day Live Lineup

Live performances, special guests and big surprises. Coming May 20th.

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Make Some History

In the spirit of customization, we're celebrating 501® Day with a few of our favorite denim DIYs.

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Celebrating the 501® Original

These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.

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Two people against an urban landscape wearing Levi's 501 jeans with a 501 Day banner in the middle

Which 501® Jeans are for You?

A cultural icon. Worn by generations, defining style for decades.

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many people wearing 501s against a neutral background

Happy 501® Day!

We are all collaborators.

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Hailey Bieber Baldwin on a pink background with different shots of 501 jeans, shorts, and a Hawaiian shirt

Hailey Bieber’s Festival Picks

Model Hailey Bieber shares her top summer-concert styles.

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501® Day Around The Globe

Celebrating the jean that started it all.

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Levi’s® x Karla Collection

Our collaboration with renowned stylist Karla Welch is here — but only in limited supply.

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Behind Levi’s® x Karla’s 501® Day Collab

We sit down with Karla Welch, renowned stylist and founder of xkarla, to chat about her exclusive collection with Levi’s®.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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Sneak Peek: Levi’s® x Karla

Get a first look at our limited-edition pieces created with Karla Welch, renowned stylist.

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DIY With Renowned Stylist Karla Welch

These five videos will teach you how to customize your 501® jeans.

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The History Behind Button Your Fly

Hint: it involves Spike Lee.

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The Inspiration Behind Our 501® Day Collection

See how our designers reinvent an icon year after year.

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