May 2021 LEVI’S® 501® ORIGINALS: JADEN SMITH Jaden Smith on his definition of success, and why when it comes to his style, customizing is king.
May 2021 LEVI’S® 501® ORIGINALS: MARCUS RASHFORD Marcus Rashford on his first Levi’s® memory and why his style ethos is comfort over everything.
May 2021 LEVI’S® 501® ORIGINALS: BARBIE FERREIRA By embracing all facets of her identity, Barbie is carving out a space all her own, while creating a lane for others to follow.
May 2021 LEVI’S® 501® ORIGINALS: EMMA CHAMBERLAIN Content creator and entrepreneur Emma Chamberlain on her style, treasure hunting for vintage 501®s and her own impressive 501® collection.
May 2021 LEVI’S® 501® ORIGINALS: SHAI GILGEOUS-ALEXANDER Shooting guard and “drip king” of basketball, Shai Gilgeous-Alexander, on expanding his creativity through fashion and how it allows him to express himself off the court.
May 2021 LEVI’S® 501® ORIGINALS: NAOMI OSAKA Tennis extraordinaire, and “the people’s champion” Naomi Osaka on forging your own path and her first memories of Levi’s® 501®s.
May 2021 Levi’s® 501® Originals Seven individuals defining this era in history, in the Levi’s® 501®. Quality never goes out of style.
May 2021 From Brando to WoodStock If there’s one thing that the ’50s and ’60s illustrated clearly, it’s that the 501® is a constant.
May 2021 Past is Prologue: The Levi’s® 501® and the 1990s While the 501® achieved its iconic status decades before, no era’s style was defined by the 501® quite like the 1990s.
May 2021 Streamlined and DIY in the 1970s and ‘80s This was the era of DIY, do what you want, perfection through imperfection. It was finding a beat up pair of 501®s at the flea market and slashing them up.
May 2021 Levi’s® 501 Originals: Through the Decades: 1950s – 1990s A journey through the History of the 501®.
May 2020 Make Some History In the spirit of customization, we're celebrating 501® Day with a few of our favorite denim DIYs.
May 2020 Celebrating the 501® Original These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.
May 2019 Which 501® Jeans are for You? A cultural icon. Worn by generations, defining style for decades.
May 2018 Levi’s® x Karla Collection Our collaboration with renowned stylist Karla Welch is here — but only in limited supply.
May 2018 Behind Levi’s® x Karla’s 501® Day Collab We sit down with Karla Welch, renowned stylist and founder of xkarla, to chat about her exclusive collection with Levi’s®.
May 2018 How to Wear 501® Original Jeans Learn how to suit your style with our most iconic denim pieces.
May 2018 Sneak Peek: Levi’s® x Karla Get a first look at our limited-edition pieces created with Karla Welch, renowned stylist.
May 2018 DIY With Renowned Stylist Karla Welch These five videos will teach you how to customize your 501® jeans.
May 2018 The Inspiration Behind Our 501® Day Collection See how our designers reinvent an icon year after year.