Three images of Hailey Bieber wearing Levi's shorts and a trucker jacket
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LEVI’S® 501® ORIGINALS: HAILEY BIEBER →
Three photos of Jaden Smith wearing a Levi's trucker jacket and jeans May 2021 LEVI’S® 501® ORIGINALS: JADEN SMITH Jaden Smith on his definition of success, and why when it comes to his style, customizing is king.
Three photos of Marcus Rashford wearing a Levi's buttong up and Levi's jeans May 2021 LEVI’S® 501® ORIGINALS: MARCUS RASHFORD Marcus Rashford on his first Levi’s® memory and why his style ethos is comfort over everything.
Three photos of Barbie Ferreira in a Levi's trucker jacket and jeans May 2021 LEVI’S® 501® ORIGINALS: BARBIE FERREIRA By embracing all facets of her identity, Barbie is carving out a space all her own, while creating a lane for others to follow.
Three photos of Emma Chamberlain wearing a Levi's trucker jacket and jeans May 2021 LEVI’S® 501® ORIGINALS: EMMA CHAMBERLAIN Content creator and entrepreneur Emma Chamberlain on her style, treasure hunting for vintage 501®s and her own impressive 501® collection.
three photos of Shai wearing Levi's trucker jacket and jeans May 2021 LEVI’S® 501® ORIGINALS: SHAI GILGEOUS-ALEXANDER Shooting guard and “drip king” of basketball, Shai Gilgeous-Alexander, on expanding his creativity through fashion and how it allows him to express himself off the court.
Three photos of Naomi Osaka wearing Levi jeans May 2021 LEVI’S® 501® ORIGINALS: NAOMI OSAKA Tennis extraordinaire, and “the people’s champion” Naomi Osaka on forging your own path and her first memories of Levi’s® 501®s.
A gif showing the seven 501 originals, Jaden Smith, Hailey Bieber, Shai Gilgeous-Alexandar , Marcus Rashford, Emma Chamberlain, Barbie Ferreira, and Naomi Osaka all wearing Levi's 501 May 2021 Levi’s® 501® Originals Seven individuals defining this era in history, in the Levi’s® 501®. Quality never goes out of style.
Two photos, the first black and white with three men on motorcycles and the second shows a group of people sitting outside on the ground wearing Levi's May 2021 From Brando to WoodStock If there’s one thing that the ’50s and ’60s illustrated clearly, it’s that the 501® is a constant.
A photo of Cindy Crawford wearing 501 jeans May 2021 Past is Prologue: The Levi’s® 501® and the 1990s While the 501® achieved its iconic status decades before, no era’s style was defined by the 501® quite like the 1990s.
Three men wearing hats, gold chains, and Levi 501 jeans. May 2021 Streamlined and DIY in the 1970s and ‘80s This was the era of DIY, do what you want, perfection through imperfection. It was finding a beat up pair of 501®s at the flea market and slashing them up.
Levi's jeans hanging next to one another May 2021 Levi’s® 501 Originals: Through the Decades: 1950s – 1990s A journey through the History of the 501®.
May 2020 501® Day Live Lineup Live performances, special guests and big surprises. Coming May 20th.
May 2020 Make Some History In the spirit of customization, we're celebrating 501® Day with a few of our favorite denim DIYs.
May 2020 Celebrating the 501® Original These work pants are what we now call blue jeans, the 501® Original, and every year on May 20th we celebrate their invention.
Two people against an urban landscape wearing Levi's 501 jeans with a 501 Day banner in the middle May 2019 Which 501® Jeans are for You? A cultural icon. Worn by generations, defining style for decades.
many people wearing 501s against a neutral background April 2019 Happy 501® Day! We are all collaborators.
Hailey Bieber Baldwin on a pink background with different shots of 501 jeans, shorts, and a Hawaiian shirt April 2019 Hailey Bieber’s Festival Picks Model Hailey Bieber shares her top summer-concert styles.
May 2018 501® Day Around The Globe Celebrating the jean that started it all.
May 2018 Levi’s® x Karla Collection Our collaboration with renowned stylist Karla Welch is here — but only in limited supply.
May 2018 Behind Levi’s® x Karla’s 501® Day Collab We sit down with Karla Welch, renowned stylist and founder of xkarla, to chat about her exclusive collection with Levi’s®.
May 2018 How to Wear 501® Original Jeans Learn how to suit your style with our most iconic denim pieces.
May 2018 Sneak Peek: Levi’s® x Karla Get a first look at our limited-edition pieces created with Karla Welch, renowned stylist.
May 2018 DIY With Renowned Stylist Karla Welch These five videos will teach you how to customize your 501® jeans.
May 2018 The History Behind Button Your Fly Hint: it involves Spike Lee.
May 2018 The Inspiration Behind Our 501® Day Collection See how our designers reinvent an icon year after year.

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