Happy 501® Day!

Campaigns and Collaborations
May 2022

Levi’s 501® Jeans styled in differently on celebrity social media influencersLevi’s 501® Jeans styled in differently on celebrity social media influencers

Every May, we celebrate the anniversary of our 501® Original with a series of events all over the world. Think music, parties and lots of denim, including a limited-edition collection (see below for more deets!). This month-long global party honors a true icon and what it means to be an individual. Join us, everyone’s invited to commemorate this denim legend.

501® Day Exclusive


What if we told you this epic Levi’s® 501® Jeans ’fit took inspiration from an illustration-covered 1967 Levi’s® collection? Aptly named Crazy Legs, this Summer of Love icon was ahead of its time with playful sayings, eye-catching scribbles and that timeless silhouette we can’t get enough of. To celebrate 501® Day, we dug deep into the Levi’s® Archive to bring back this legendary look, but styled for today. The limited-edition collection includes a Trucker Jacket, 501® Original Jeans and 501® ’90s Jeans imbued with groovy vibes. Don’t miss your chance to own a piece of denim history.

Crazy Legs: the 501® ’90s Jeans worn by Peggy Gou; an original 1967 pair.
Crazy Legs: the 501® ’90s Jeans worn by Peggy Gou; an original 1967 pair.

A memory of my first 501® experience would have to be, like, going in my dad’s closet and stealing like a huge, oversized denim jacket or like a pair of his 501®s.

Hailey Bieber

Levis 501® Jeans styled close up on fabric and button fly

Levis 501® Jeans styled on Hailey Bieber, in white sleeveless crop top. Front view.

We Are All Collaborators

Fun fact: The first jean shorts ever invented were made just by cutting the legs off a pair of 501® Originals. With customization built into the DNA of all our 501® styles, it’s no wonder they’ve been adopted by every generation’s changemakers, risk takers, experimenters, thinkers and future legends. How will you make this forever-icon your own?

Levis 501® Jean shorts styled on Barbie Ferreira and Peggy Gou


From function to fashion, people have been customizing their Levi’s® for more than 145 years. And everybody who lives in Levi’s® knows that over time, their denim becomes reflective of how they live their lives. Every sign of wear and tear represents a piece of the wearer’s story.

Whether you’re creating something from scratch or customizing an existing pair of jeans, The Levi’s® Tailor Shop can help. Services like hemming, distressing and embroidery make it fun and easy to create your own look.

If you’re not near a Levi’s® Tailor Shop, our online customization options let you play with different designs from the comfort of your own home.

Video of a Levi's® Tailor customizing a pair of Levi's® 501® Original Jeans.

Something Major is Coming…

Ready for some Big Denim Energy? Next year marks a huge milestone for Levi’s® 501® Jeans: Our sesquicentennial bash, when we commemorate 150 years of the pair that started it all. Stay tuned for deets on our next-level festivities, collabs and so much more!