Your everyday staples are getting a sun-faded upgrade. Our new Authentic and Vintage sweatshirts, tees and button-ups are made with a special technique called garment dye, which gives them a worn-in look and super-soft feel—so they’re already broken-in on day one. After a dip in a dye bath, each piece is brushed for added softness, giving it the character of a favorite you’ve had for years. Below, we break down the garment-dyeing process and why it makes all the difference.
SO...WHAT IS GARMENT DYE?
It’s a technique, not a particular type of dye. The typical method for adding color to a garment (like a sweatshirt) is through a process called piece-dyeing, which means the fabric roll is dyed before it’s cut into a pattern and sewn together. Piece-dyeing fabric creates an even color without variation. Garment-dyeing flips the process around; the sweatshirt is sewn first, then washed in color.
FREQUENTLY ASKED QUESTIONS
WHAT MAKES GARMENT-DYED CLOTHES LOOK DISTRESSED?
Since the finished piece of clothing is washed in dye all at once, you’ll see some variation where the color collects differently. This usually happens when the texture changes, like on a ribbed collar or at the seams. This is what gives garment-dyed pieces subtle variation in color.
Even in a batch of clothes that were garment-dyed together, no style is exactly alike. We love that garment dye washes down over time just like denim. It gives pieces an authentic, heritage look.
HOW CAN YOU TELL IF SOMETHING’S BEEN GARMENT-DYED?
In general, garment-dyed clothes have a cool washed-out look. Since some interior tags are attached before the garment-dyeing process, you may find that they’re the same color as the piece. Seams may be another clue, since dye also coats sewing thread during the coloring process. But keep in mind that seams may absorb the dye differently, depending on what the thread is made of.
HOW DO I CARE FOR GARMENT-DYED CLOTHING?
A good rule of thumb is to care for your garment-dyed items just as you would your denim. We recommend washing on the cold cycle and hanging to dry, since it’s better for the environment and protects your clothes.
Shop our new line of Authentic garment-dyed sweatshirts, tees and button-ups for men and Vintage garment-dyed sweatshirts and tees for women. Interested in taking a deeper dive on how things are made? Check out the Inside Levi’s® section of the blog.