Levi’s® x Nas

Legendary Style

Campaigns
November 2025

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Few artists have defined hip-hop’s evolution quite like Nas. With razor-sharp lyricism and undeniable presence, he reimagined what rap could be—transforming stories from Queensbridge into global anthems. From Illmatic to Stillmatic, his impact continues to echo across generations, shaping not just music but culture itself.

 

Now, Levi’s® celebrates the artist’s enduring influence with a collection that bridges hip-hop heritage and timeless style.

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A COLLECTION ROOTED IN ICONIC STYLE.

The Levi’s® x Nas collection features three premium tees inspired by his most iconic albums and eras. Designed to evoke the look and feel of vintage band tees, each piece combines archival inspiration with modern print techniques and authentic washes—creating a collection that feels both classic and contemporary.

GRAY LONG SLEEVE

A gray long sleeve tee with “Nas” across the chest and “one life / one love / one king” on the back—an homage to his philosophy and poetic approach to life and music.

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    WHITE SHORT SLEEVE

    A white short sleeve tee featuring the Illmatic album cover on the front, with “Illmatic” and Levi’s® branding on the sleeves—honoring the debut that changed hip-hop forever.

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      BLACK SHORT SLEEVE

      A black short sleeve tee showcasing the Stillmatic album cover on the front, with “Stillmatic” and Levi’s® branding on the sleeves—a tribute to the album that reaffirmed Nas as hip-hop royalty.

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        SPECIAL DETAILS

        Vintage-inspired washes, found-style graphics, and era-authentic touches deliver a true-to-the-decade look and feel—crafted to celebrate both Nas’s artistry and Levi’s® deep roots in music and self-expression.

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          AVAILABLE ON LEVI.COM AND SELECT STORES WORLDWIDE

          Designed to honor Illmatic’s 30th anniversary, this collection embodies the spirit of a cultural icon—designed for those who live the legacy and wear it forward.