PROGRESS IN PROCESS
It’s true. With every single piece of Levi’s® WellThread® we make, we’re fulfilling our pledge to:
AT LEVI’S®, WE CONSIDER THE PAST, PRESENT, AND FUTURE. WE DESIGN FOR LONGEVITY AND DURABILITY, SO THE RESOURCES USED TO CREATE OUR JEANS ARE PUT TO GOOD USE.
– Una Murphy, Levi’s® Senior Innovation Designer
WORKER WELL-BEING
It’s no surprise that the people who know best what workers need are the workers themselves. That’s why our Worker Well-being program takes a unique approach to addressing their needs. First, our suppliers survey factory employees to hear firsthand what will help them feel more engaged, productive and healthy. Then we partner with local and national non-profits and non-governmental organizations to implement programs to better serve them and deliver on the agreed-upon improvements.
THE GOOD STUFF
As cotton is the foundation of almost all of our products, it’s crucial that we explore better ways to engage with the communities that grow this crop and choose cultivation methods that are better for people and the planet. That’s why we only use responsibly grown organic cotton throughout our line. While traditional cotton won’t cause damage to you, the wearer, the chemicals conventionally used in its cultivation can be impactful to the farmers who tend to the crops, the native fauna and the surrounding environment. Organic cotton doesn’t use these pesticides, herbicides and fertilizers. So think about it as showing respect to Mother Earth and the beings that call her home.
GREEN-THUMB CLASSICS
Style as nature intended it. Our Levi’s® WellThread® T-shirts are made using plant-based dyes, water-saving practices and a low-impact dye process. Our new sonic-dye technology vibrates the cellulose (that’s the main substance that makes up plants) of the fabric to attract and bind the dye which reduces the chemicals and heavy metals used in traditional dyeing techniques.
REDUCE. REUSE. RECYCLE.
We all know the phrase, but it’s a lot harder said than done. In fact, currently, less than 1% of clothing is recycled. To address this, we’ve spent the last few years exploring circular design and recalibrating our WellThread® garments to be recycled and transformed through material recovery.
CIRCULAR DESIGN IS IMPORTANT BECAUSE IT ALLOWS US TO MAXIMIZE THE RESOURCES ALREADY EMBEDDED INTO OUR CLOTHING.
– Una Murphy, Levi’s® Senior Innovation Designer
Each and every component of a WellThread® garment’s anatomy—from the fabric to the iconic Levi’s® Two Horse patch to the zipper—can be recycled. By designing for recyclability with mono-material styles, we keep garments out of landfills and give them a second, or even third, life. That way, when the day comes and they’re no longer wearable, they can be created into something entirely new.
And there’s so much more good stuff. Shop sustainably and check out our entire WellThread® collection. Then, nerd out with us some more over our company values.
