MEET THE ORIGINALS
We’ve always been behind originals with stories worth telling. Our global brand ambassadors Doechii, ROSÉ, Shai Gilgeous-Alexander, Stefanie Giesinger and Questlove are writing theirs in denim. See how their style and stories are shaping what's next.
"When I create something new, I start with myself. Each project begins with a clear vision—one I carefully shape and bring into the world."
-ROSÉ
"When you’re making art, you have to be brave enough to do things people are afraid to do, say things people are afraid to say.” - Doechii
The Denim Icons Behind the Icons
“Whether it's sports, it's art, it's architecture, it's the carpet in my house, I draw inspiration from almost anything and everything.” - Shai Gilgeous-Alexander
"My parents had given me a three-quarter length Levi's jacket when I was a sophomore in high school. And I went to this performing arts high school, and had a kid just put everything all over it. Like he just took acrylic paint and just did this Jackson Pollock-esque creation. When I rocked it for lunch period, my future partner in The Roots was amazed. He was like, ‘Your mom let you do that to that jacket?’ I was like, ‘Yeah.’ And he was like, ‘Yeah, it's dope.’ And that's the beginning of The Roots. A jacket.” - Questlove
Originals have one thing in common: a story worth telling. And the best are written in denim.