Close your eyes. Think “jeans.” Now open. They were 501 Originals®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• These durable selvedge jeans were woven on a traditional narrow-width shuttle loom—making them highly covetable. Roll up the cuff to show off the selvedge ID.