THE LEVI'S® ICONS
Starring Shaboozey and his partner in mischief, Matty Matheson.
TALL TALES OF STURDY PANTS
It’s 1873. A rivet no bigger than a skeeter kept miners working and pants from splitting. A button fly held it all together—long before zippers. Didn’t care if you were in a rush. Still doesn’t.
NEVER THE SAME STORY
In 1967, Levi’s® made a jacket. The rest is denim history. First for cowboys, then outlaws, punks, roadies and rockstars. Let’s just say, it’s seen things.
TOO TOUGH TO BE PLAIN
The iconic Western Shirt is all sorts of contradictions. Made tough for miners, ranch hands and cowboys, but with a dare of flair. Pretty. Fierce. Since 1926.
LEGENDS OF DENIM
The 501® Original set the blueprint for every jean that came after. The Trucker Jacket became the jacket everyone copied. The Western Shirt brought grit and flash to the frontier. Outlived trends. Outlasted imitators. These are our Icons.
