LEVI STRAUSS & CO. PREVIOUS PRIVACY POLICY

Effective Date: September 23, 2020


This Privacy Policy describes the information we collect about you when you interact with us in our stores, through customer service, on our retail websites, mobile app (where available) or on our corporate website (levistrauss.com).


By submitting information through or otherwise using our websites, you agree that we may collect, use and disclose information in accordance with this Privacy Policy, the privacy preferences you have made known to us, and as permitted or required by law. As used in this Privacy Policy, “LS&Co.” and “we” means Levi Strauss & Company, a corporation headquartered in the United States of America, (unless a different legal entity is applicable to your location as described in the "SUPPLEMENTAL NOTICES" section below) and its affiliates and subsidiaries operating under an LS&Co. brand, such as Dockers.


LS&Co reserves the right to modify this Privacy Policy at any time. We will reflect any such modifications to this Privacy Policy on our Site and will indicate the date this Privacy Policy was last amended. Your continued access to and/or use of the Site after any such changes constitutes your acceptance of, and agreement to this Privacy Policy, as revised. Please periodically review this Privacy Policy so that you know what personal information we collect, how we use it, and with whom we may share it.

Levi Strauss & Co. (“LS&Co.” or “we”) is deeply committed to the relationship of trust we have with you. For more than 160 years, we have been creating authentic products by leading with our values. As we continue to innovate in how we bring products and services to life, we’ll match progressive technology and practices with your privacy interests.

YOUR PERSONAL INFORMATION

How We Collect, Use, and Share Your Personal Information

We collect data when you interact with us at different touchpoints, including information that can directly or indirectly identify you (your “Personal Information”). As a consumer goods company, we use Personal Information for a variety of business purposes including sharing it and combining it with other information we might receive from our wholesale partners, technologies, and other third parties. This section details the kinds of information we collect, how we use it, and describes the third parties with whom we share information.

CONTACT INFORMATION:

This includes identifying information like names, email addresses, phone numbers, shipping/billing/physical addresses, online identifiers you share in a public forum (like your social media handles), or nicknames.

How we collect this information:

  • Directly from you when you register an account on our website, join a member (loyalty) program (where available), sign up for emails, order products from us online or purchase products in-store
  • From third parties (where permitted under applicable laws)
  • From technologies (such as the artificial intelligence that fuels our chatbot)

Why we collect it:

  • To verify your identity and for fraud prevention
  • To contact you, for example to send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt out)
  • To administer sweepstakes, surveys, or contests
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

  • Third party social media platforms (including for advertising through platforms such as Facebook using pixels or custom audiences) (subject to choices you may make to opt out)
  • Fulfillment partners, such as those we use to ship products
  • Marketing and advertising providers
  • Customer Service providers
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

FINANCIAL INFORMATION:

This includes information such as the last four digits of your credit/debit card number and whether you used alternative payment methods or third-party checkout platforms to complete your transaction.

How we collect this information:

  • Directly from you when you make a purchase

Why we collect it:

  • To verify your identity and for fraud prevention
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

  • Payment processors
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
OTHER IDENTIFYING INFORMATION:

This includes information that might reasonably be used to identify you, either by itself or when combined with other data such as general or specific demographic data, physical description such as your preferred clothing sizes, information you share in a public open forum including social media, or other information we collect from you after obtaining your prior consent.

How we collect this information:

  • Directly from you when you create an account online or join our member (loyalty) program (where available), use an offered mobile app, or through our in-store experience/purchases
  • When you submit a job application and from your references and other sources (see our Candidate Privacy Notice for more information)
  • As described in a separate notice or consent
  • From third parties

Why we collect it:

  • To offer and administer special offers, contests, surveys and sweepstakes
  • To send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt out)
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

    We share it with:

    • Marketing and Advertising providers
    • Customer Service providers
    • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
    INFORMATION FROM OUR BUSINESS RELATIONSHIP:

    This includes information you share with Customer Service, in-store stylists, or other representatives, including purchase and return data, survey responses, customization services, feedback, communications or information you share in a public forum like social media, choices you make with respect to communications we send to you or how we use your data ( i.e. to opt out), account or member (loyalty) program information including credentials or information you populate in your account, size, fit and product preferences, exchanges with our artificial intelligence (“AI”) powered chatbot, the stores you visit and associated inferred data such as buying trends and preferences.

    How we collect this information:

    • Directly from you
    • From third parties
    • From technologies (such as the artificial intelligence that powers our chatbot)

    Why we collect it:

    • To administer, support, and improve our online and in-store presence and experience
    • To help us understand your interests, personalize our interactions with you, and develop our business relationship
    • To offer and administer special offers, contests, surveys, and sweepstakes
    • To send you relationship, transactional, and commercial communications, and other marketing and advertising (subject to choices you may make to opt out)
    • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Fulfillment partners, such as those we use to offer and ship products
      • Marketing and Advertising providers
      • Customer Service providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      AUDIO, VISUAL, SENSORY, AND BIOMETRIC INFORMATION:

      This includes data such as audio recordings, visual film or still images, physical and behavioral characteristics or patterns. In some locations, this is considered sensitive information and subject to additional protection.

      How we collect this information:

      • Directly from you if you make a telephone call to our customer service number that is recorded, if you post images or audio/video on social media where you post and tag us or our brands, or if you use voice-command features that may be available on our websites
      • By CCTV cameras in our store locations
      • As described in a separate notice or consent

      Why we collect it:

      • To verify your identity and to provide secure access to your account
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Fraud prevention partners
      • Customer Service providers
      • Technology Service providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      ONLINE AND TECHNICAL INFORMATION:

      This includes browsing data, data about how you interact with our websites and tools (including online ads) and similar network activity, your IP address, and device identifiers (for example, advertising ID’s, device model, operating system, device locale, mobile platform, session time, developer ID and the like), and visual recordings of the website during browsing sessions.

      How we collect this information:

      • From your computer or device when you interact with our platforms, websites and applications, for example, when you visit our websites, our server logs record your IP address and we collect information on how users navigate through our websites
      • Through cookies, web beacons, pixels, clear gifs, and similar tracking technologies
      • From actions you take in response to marketing emails, including whether you open an email, unsubscribe or purchase a product promoted in that email
      • From third parties

      Why we collect it:

      • To verify your identity and to provide secure access to your account
      • To make your interaction with us more convenient, for example, recognizing you and your devices, or allowing us to hold your shopping cart selections when you navigate away and then return to the order page
      • To send you relationship, transactional and commercial communications and other marketing and advertising including through behavioral advertising and cross-device tracking. Cross-device tracking refers to when data is used to make the inference that a user of one device, such as a computer, is the same person using another device, such as a mobile phone. We may then serve advertising on the browsers of both devices. These uses are subject to choices you make to opt out.
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Marketing and Advertising providers
      • Customer Service providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      GEOLOCATION DATA:

      This includes data such as GPS latitude and longitude (where you have agreed to it) such as by using a mobile app where you opted in to location sharing, or through using Google Maps to find a store location, approximate location (such as your zip code/postal code or state/province/territory) and, in some cases, store locations you have visited.

      How we collect this information:

      • Directly from you
      • Through technologies, such as an IP address

      Why we collect it:

      • To enable you to locate nearby stores
      • To send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt out)
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Marketing and Advertising providers
      • Customer Service providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      Note: The Google Maps service is governed by the Google privacy policy located at www.google.com/policies/privacy.

      INFERRED AND DERIVED INFORMATION:

      This includes profiles we develop based on buying trends, transaction patterns and preferences, characteristics, predispositions, behavior or attitudes.

      How we collect this information:

      • Creating summaries, profiles and segments using information collected from a variety of sources that are described in this Privacy Policy
      • From third parties

      Why we collect it:

      • To send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt out) including through interest-based advertising and using cross-device tracking
      • To analyze, understand, improve, and provide personalized customer experiences with our products, stores, website, app and member (loyalty) program (where available) and the like
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Marketing and Advertising providers
      • Social Media platforms
      • Customer Service providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      CHILDREN AND MINORS’ INFORMATION:

      We do not knowingly collect Personal Information of any user under 13 years of age on our websites, mobile apps or other platforms. These offerings are intended for users who are 13 years old or older. If a user or their parent or legal guardian believes we have collected any Personal Information of a minor (under the age of 18), please contact us at privacy@levi.com for removal of that data.

      BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES

      In addition to the above, we may use all of the information described in this Privacy Policy for the following business purposes. Our business operations require that we share information with certain third parties that are identified here. We have combined these in this section to make it easier for you to review.

      We may use the Personal Information that we collect to:

      • Maintain the safety, security, functionality, and integrity of our websites and other assets or business
      • Perform testing, research, analytics, and product development
      • Administer, support, and improve our online presence, whether on our website or mobile app, including troubleshooting technical problems when they arise
      • Understand, improve, and provide customized and streamlined experiences with our products, stores, website, app, member (loyalty) program and the like
      • Provide you with requested services in-store or on the website or app, and to complete a transaction you request including processing payments, orders, shipping products, and providing Customer Service
      • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred
      • Conduct other business initiatives as described to you when collecting your Personal Information, with your consent or as otherwise permitted by law
      • Comply with law or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm including for security and loss prevention


      We may also anonymize, aggregate or otherwise strip any personal information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.


        We share your Personal Information with:

        • Service Providers, including operations outsourcing, such as for unique services or points of presence in a country, cloud service providers, credit card processing, shipping and logistics, data management, promotional services and analytics providers and other third parties with whom we have contractual relationships,
        • Within our family of brands and with businesses controlling, controlled by, or under common control with LS&Co. (“Affiliates”),
        • Auditors, consultants, lawyers, and other entities who use the data to provide us with professional services,
        • Government agencies, law enforcement, regulators, and courts where we are required to comply with law or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm

        NOTICE FOR CALIFORNIA CONSUMERS

        Effective Date: January 1, 2020

        Last Reviewed on: September 23, 2020

        This Notice applies solely to all visitors, users, and others who reside in the State of California (“CA Consumers”) and is presented in compliance with the California Consumer Privacy Act of 2018 (CCPA). Any terms defined in the CCPA have the same meaning when used in this notice.  References to “you” and “yours” in this Notice are directed to CA Consumers only.

        Information We Collect

        Our websites collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular CA Consumer or their device. In particular, we have collected the following categories of Personal Information from CA Consumers within the last twelve (12) months:

        IDENTIFIERS:
        • names
        • email addresses
        • phone numbers
        • shipping/billing/physical addresses
        • online identifiers, such as your social media handles or nicknames, and information you share in public open forums including social media
        • Internet Protocol (“IP”) addresses
        • general or specific demographic data
        PERSONAL INFORMATION CATEGORIES LISTED IN THE CALIFORNIA CUSTOMER RECORDS STATUTE (CAL. CIV. CODE § 1798.80(E)):

        Some Personal Information included in this category may overlap with other categories.

        • name
        • signature
        • physical characteristics or description
        • address
        • telephone number
        • financial information
        PROTECTED CLASSIFICATION CHARACTERISTICS UNDER CALIFORNIA OR FEDERAL LAW:
        • age (40 years or older)
        • gender
        • veteran or military status
        COMMERCIAL INFORMATION:
        • purchase and return data
        • information you share with Customer Service, including our artificial intelligence (“AI”)-powered chatbot
        • survey responses
        • customization services
        • feedback
        • choices you make with respect to communications we send to you or how we use your data (i.e. to opt out)
        • account or member (loyalty) program information
        • size, fit, and product preferences
        • the stores you visit
        BIOMETRIC INFORMATION:
        • physiological and behavioral characteristics
        INTERNET OR OTHER SIMILAR NETWORK ACTIVITY:
        • browsing history
        • data about how you interact with our websites and tools (including online ads) and similar network activity
        • your IP address
        • device identifiers
        • visual recordings of the website during browsing sessions
        GEOLOCATION DATA:
        • GPS latitude and longitude (where you have agreed to it)
        • Approximate location (such as your zip code or state)
        • In some cases, store locations that you have visited
        AUDIO, VIDEO, OR SENSORY DATA:

          still images

        • audio recordings

        • visual film
        PROFESSIONAL OR EMPLOYMENT RELATED INFORMATION:
        • information typically included in resumes, cover letters, CVs and the like
        INFERENCES DRAWN FROM OTHER PERSONAL INFORMATION:
        • buying trends, transaction patterns and preferences
        • characteristics and predispositions
        • behavior and attitudes

        To review how we obtain the categories of Personal Information listed above and to review what information we share, and with whom, read the Section of this Privacy Policy titled “YOUR PERSONAL INFORMATION”. We will not collect additional categories, or use the Personal Information we collected, for materially different, unrelated, or incompatible purposes without providing you notice.

        SHARING PERSONAL INFORMATION

        We disclose your Personal Information to third parties for a variety of business purposes. When we disclose Personal Information for a business purpose to a third party, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except as described in the contract. To review the categories of third parties with whom we have shared categories of Personal Information in the last 12 months, read the Section of this Privacy Policy titled “YOUR PERSONAL INFORMATION”.

        CA CONSUMER RIGHTS

        Sales of Personal Information/Do Not Sell My Personal Information

        The definition of “sale” under CCPA is broad and covers many common business activities, even when the Personal Information used is not exchanged for money, or when it has been partially de-identified. LS&Co. shares partially de-identified Contact Information (e.g, masked email addresses), Internet or network activity (e.g., cookie id’s), device identifiers, and inferences (e.g., customer segments) for data analytics, marketing and advertising purposes, for example, to better understand consumer engagement with our brand, to match your interests with similar products you may also be interested in, to offer advertising for other LS&Co. products across other devices that you use, and to identify other consumers with interests similar to yours who may also be interested in our products. LS&Co. does not sell your Personal Information to third parties for their independent business use, for example for their own marketing and advertising purposes.

        You may opt out of sharing activities that meet the CCPA definition of sale by following the process we have established for Right to Opt Out of Sale. In addition, you can use your browser to opt out of cookies and interact with self-regulatory programs like to aboutads.info, networkadvertising.org, or http://youradchoices.ca/choices/ to further control the use of your information for interest based advertising as more completely detailed in the “COOKIES, TRACKING AND ADVERTISING” section below.

        Your Rights and Choices

        The CCPA provides specific rights regarding access to your Personal Information. A full description of these rights, which include the Right To Know, the Right to Request Deletion, and the Right to Opt Out of Sale, and how to exercise them, is included below. The CCPA does not extend these three rights to certain categories of information, such as employee or job applicant data or business to business data at this time.

        RIGHT TO KNOW

        You have the right to request that we disclose certain information to you about our collection of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

        • The categories of Personal Information we collected about you
        • The categories of sources for the Personal Information we collected about you
        • Our business or commercial purpose for collecting or selling that Personal Information
        • The categories of third parties with whom we share that Personal Information
        • The specific pieces of Personal Information we collected about you
        • If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing the categories of Personal Information involved in:
          • sales, and the category third party to whom the data was sold
          • disclosures for a business purpose, and the category of third party to whom the data was disclosed
        RIGHT TO REQUEST DELETION

        You have the right to request that we delete any Personal Information we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

        We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

        • Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you
        • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
        • Debug products to identify and repair errors that impair existing intended functionality
        • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law
        • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.)
        • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent
        • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us
        • Comply with a legal obligation
        • Make other internal and lawful uses of that information that are compatible with the context in which you provided it
        RIGHT TO OPT-OUT OF THE SALE OF PERSONAL INFORMATION

        You have the right to opt out of the sale of your Personal Information to third parties. To submit a request, please visit Right to Opt-Out of the Sale of Personal Information. We will process opt-out requests within fifteen (15) calendar days.

        Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales.

        We do not sell the Personal Information of consumers we actually know are less than 16 years of age.

        We will only use Personal Information provided in an opt-out request to review and comply with the request and required record keeping.

        EXERCISING YOUR RIGHTS

        To exercise the rights described above, please choose one of the following options:


        In order to authenticate your request and the information in it, you must provide, at a minimum, your name and an email address and respond to a confirmation email that will be sent to that address. Only you, or someone legally authorized to act on your behalf and with written permission, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.


        You may only make a verifiable consumer Request to Know twice within a 12-month period. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.


        Making a verifiable consumer request does not require you to create an account with us. You will, however, need to provide the information required in the request webform (or by phone to our customer service team) which will enable us to sufficiently verify your identity and identify your Personal Information in our systems.


        We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request, to process and fulfill the request, and for necessary record keeping.

          RESPONSE TIMING AND FORMAT

          We intend to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response electronically, or by mail, at your option.

          Any disclosures we provide will only cover the 12-month period preceding the verifiable request's receipt.

          We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

          If you wish to obtain the results of a Request to Know inquiry in hard copy (paper) format, please contact Customer Service at 1-800-872-5384 to submit your request.

          NON-DISCRIMINATION AND FINANCIAL INCENTIVES

          We will not discriminate against you for exercising any of your California privacy rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of those rights.

          However, we may offer you certain financial incentives permitted by the CCPA that may result in different prices, rates, or quality levels. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. The financial incentives offered by LS&Co. from time to time in exchange for consumer data (typically a promotional discount in exchange for an email address or for joining a member rewards program) are commonly percentage discount codes to be applied to a single purchase. The discounts may result in a range of savings to the consumer, depending on the details of the purchase, and are primarily offered to consumers as a way of introducing them to the LS&Co, product and brand, following which we are confident the quality of our products and service will turn a first-time purchaser into a loyal and delighted long term LS&Co. consumer.

          Incentives are not directly tied to, or exclusively based upon, a set value of any individual element of consumer data, but are reasonably based in good faith on the following considerations:

          • Most individuals first experience our brand online and offering an incentive provides a unique opportunity for them to explore our products.
          • The majority of LS&Co.’s marketing and advertising activities are done online, and email communications are a key part of reaching existing and potential consumers in a manner which they both expect and that allows for them to exercise choices about how or whether or not to be contacted.
          • Discounts may also be affected by factors such as performance targets, geographic location, seasonality and market trends.
            CONTACT INFORMATION

            If you have any questions or concerns about the Levi Strauss & Co. Privacy Policy, please send an email to privacy@levi.com, call us toll free at 1-800-872-5384 (Levi’s) or 1-800-362-5377 (Dockers), or write to us at Levi Strauss & Co., Attn: Privacy, 1155 Battery Street, San Francisco, CA 94111.

              YOUR CHOICES

              We believe in giving you choices about how your Personal Information is used. Below are some ways that you may exercise these choices, including how to change or correct your information and how to unsubscribe from marketing emails.


              We encourage you to review this entire Privacy Policy to fully understand the choices you may have, such as blocking cookies and online behavioral tracking and advertising asking for your information to be deleted, or asking about what Personal Information we have collected from you. See "OTHER SUPPLEMENTAL NOTICES" for additional information that may apply to you based on your location. 


              When you set up an account, sign in or log in on one of our websites, or an our mobile app, you can access, correct, or update your choices and settings. If you receive email marketing communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the “Unsubscribe” link at the bottom of the promotional email. Similarly, if you receive direct mail from us and wish to unsubscribe, you can opt out by following the instructions provided on the mailing. 


              Our services will allow you to accept or reject use of geolocation technologies but, if you don’t accept, you may not be able to enjoy certain features (such as the full “find a store” option).

              SECURITY

              Safeguarding Your Personal Information


              We care about protecting your information, so we employ physical, technical, and administrative safeguards designed to help keep it safe, including encryption and in some cases techniques to reduce the ability to identify an individual. Personal information may be accessed by persons within our organization, our third party service providers, or the other persons described in this Privacy Policy, who require such access to carry out the purposes described in this Privacy Policy, or that are otherwise permitted or required by applicable law. Unless otherwise noted in this Policy, Personal information we collect for North and South America is managed from our headquarters in San Francisco.


              Since no data collection, storage, or transmission, including over the Internet or other network can be guaranteed to be 100% secure, we cannot and do not guarantee the security of any information you transmit to us, including on or through our websites or a mobile app. Additionally, when you communicate with customer service via email or chat, we ask that you not share sensitive information via these communication channels.


              When you register on one of our websites, you will need to set up a password to access your information on our site. If you want to cancel your password or change it, click on “Log In” from any page on the website, and you can access, correct, or update your choices and settings from within your account. Note that we don’t ask customers to confirm account or credit card details by email – if you receive an email claiming to be from us and asking for this information, don’t respond.


              We store your Personal Information on the basis of applicable law and as required to satisfy the purpose for which the data is processed, unless a longer period is required for purposes such as complying with retention obligations, record keeping or other commercial requirements.

              COOKIES, TRACKING AND ADVERTISING

              Cookies, Tracking Technologies and Interest-Based Advertising

              ABOUT COOKIES:

              We may place, or allow to be placed, cookies, web beacons and similar technologies on our websites or apps to give you the best experience on our site, perform analytics, analyze traffic, personalize content, offer a range of features and functionality and offer ads that match your interest (as discussed above). These technologies include Google Analytics. You can learn more about how Google uses the information collected through this service here: www.google.com/policies/privacy/partners/.


              Cookies and web beacons are the technologies generally driving collection of browsing information. A "cookie" is a computer file that acts as an identification card for your computer. When you visit a site, unique cookies are placed on your browser. The purpose of the cookie is to distinguish your browser, and associated activities, from all other browsers. “Web beacons” interact with cookies to “read” the information contained on them. When you visit a site, web beacons recognize specific cookies that have been placed on your browser. By recognizing your browser, the site owner can serve you better. While we may recognize your browser through cookies we place, that does not mean that we can identify you by reference to your name, email or other specifically identifiable personal information.


              We and our partners use cookies, web beacons, device identifiers and other technologies to collect information when you use our websites and mobile app such as your IP address, web browser, mobile network information, browsing and conversion information help to create an improved shopping experience – for example, allowing us to hold your shopping cart selections when you navigate away and then return to the order page, or save an item for later when you’re not quite ready to buy. Cookies also allow us to recognize you as an account holder when you return to our sites. We consider these types of cookies to be necessary for the successful operation of our site. Our use of cookies changes regularly depending on our business needs and operations.


              Most browsers accept cookies automatically, but you can block or delete cookies at any time to prevent the collection of your browsing information for purposes of delivering interest-based ads and tracking visitor behavior. Please be aware that blocking or deleting cookies may also disable or interfere with shopping features on our sites and other sites that you may visit.

              BEHAVIORAL OR INTEREST BASED ADVERTISING:

              We permit our trusted business partners and third-party advertising companies (including ad servers, ad agencies, technology vendors, or providers of sponsored content) to collect your browsing information and numerical identifiers associated with your browser or device in order to provide ads on our behalf that are tailored to your interests. These ads may appear on our website, and on other third-party websites. Using tracking technologies, advertising technology companies collect data from a particular browser or device about a user’s web viewing behaviors over time, across unrelated websites, and in some cases combine such data with data collected from other browsers or devices associated with the same user or household, and use such data to predict user preferences and to deliver advertisements to that user which are calculated to target that user’s predicted preferences across devices.

              DO NOT TRACK:

              Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies that utilize cookies on our websites to provide interest-based advertising enable you to opt out of those practices.

              OPTING OUT/BLOCKING COOKIES:

              You can block or opt out of cookies or collection of data for interest-based advertising by adjusting settings within your browser. For instructions, check your browser’s technical information. If you are using a mobile device, your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

              THIRD PARTY LINKS

              Social Media and Third-Party Links


              Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. For your convenience and information, our websites may contain links to other sites, including social media, which may have privacy policies that differ from our own. We are not responsible for the content or practices of any linked site. We recommend that you review the privacy policy of any site that you access through our sites. The privacy settings you have chosen on those sites will determine the degree to which your information is used, shared, or made public.

              INTERNATIONAL PROCESSING

              Transfers and Processing


              Please be aware that your information may be transferred to and maintained on servers or databases located outside your state, province/territory, or country. If you are located outside of the United States, please be advised that we process and store Personal Information in the United States.


              By using our websites, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information, browsing information, and that communications will be subject to the applicable laws in the United States.


              We comply with laws governing the international transfer of Personal Information typically through the execution of legally required data protection agreements incorporating, where applicable, standard contractual clauses approved for use by the European Union or other instructions that may be specified, updated, amended, replaced or superseded from time to time by the applicable regulatory authority.

              SUPPLEMENTAL NOTICES

              NOTICE TO NEVADA RESIDENTS/YOUR NEVADA PRIVACY RIGHTS

              LS&Co. does not exchange your Personal Information for money with anyone so that they can license or sell the Personal Information to additional parties.

              NOTICE TO CALIFORNIA RESIDENTS/YOUR CALIFORNIA PRIVACY RIGHTS

              LS&Co. does not share your Personal Information with third parties for their independent marketing purposes or other uses as contemplated by California's "Shine the Light" law (Civil Code Section § 1798.83). If our practices change, we will update this notice and, to the extent it is reasonably practical, notify you of the change.

              NOTICE FOR CANADIAN RESIDENTS

              If you are a resident of Canada, you have a right to request access to your Personal Information and to request a correction to it if you believe it is inaccurate subject to certain exceptions. If you would like to have access to the Personal Information that we have about you, or if you would like to have it corrected, please use the information below or that found in "HOW TO CONTACT US" below.


              To help protect against fraudulent requests, we may ask you for additional information to confirm that the person making the request is you or is authorized to act on your behalf before granting access.


              The local entity for personal information collected in Canada is Levi Strauss & Co. (Canada) Inc.


              Phone Numbers:

              Levi’s: 1-888-501-5384

              Dockers: 1-800-362-5377


              Address:

              Levi Strauss & Co. (Canada) Inc

              200 - 1725 16th Avenue

              Richmond Hill, ON

              Canada

              CONTACT US

              If you have any questions or concerns about the Levi Strauss & Co. Privacy Policy, please send an email to privacy@levi.com, call us toll free at 1-800-872-5384 (Levi’s) or 1-800-362-5377 (Dockers), or write to us at Levi Strauss & Co., Attn: Privacy, 1155 Battery Street, San Francisco, CA 94111.