Hi Dough, Loyal Levi’s Fan! Thanks so much for reaching out. Sometimes, something as small as a difference in fabric treatment, finishing, or fabric composition can affect the way something looks, fits, and feels! The same is true for photos — we try to represent the true color as faithfully as possible, but sometimes slight changes in light can make a big difference! We're always working to make our products as consistent as possible and represent them as faithfully as possible, so we'll flag this one. So you know, we have a 30 day exchange policy where you can exchange your item(s) for a different size, free of charge**. Please visit our Help Center for more information if you have any more questions. Free shipping and Returns for Red TabTM Members. Sign up here or check and see if you’re already a Member. Levi's US Customer Service