Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• Wear your plants. These jeans are made with 97% bio-based content including organically grown cotton, indigo dye, a plant-based patch and ink made from wood waste.
• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• Wear your plants. These jeans are made with 97% bio-based content including organically grown cotton, indigo dye, a plant-based patch and ink made from wood waste.
• 150 YEARS OF THE 501®: These pants celebrate our first-ever blue jeans with a custom back patch, red tab, buttons and rivets
• Made with natural dyes (from real plants or minerals) and water-saving techniques, which conserve energy and reduce reliance on synthetic dyes
• These jeans are Shrink-to-Fit™, meaning you control the shrinkage yourself, which allows the denim to conform to your unique body. The payoff is a pair of jeans with a custom-made fit. No tailor necessary.