Style

52 stories

The New Levi’s® x Jordan Collection

A first look at the limited-edition sneakers and jackets.

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Brooklyn Beckham Launches New Levi’s® Tailor Shop

See how we celebrated the opening at the new Nordstrom Men’s store.

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All About Graphics

See why these graphic t-shirts are an instant favorite.

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Creating an Icon From Back to Front

A look at the classics from our favorite point of view.

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Levi’s® x Karla Collection

Our collaboration with renowned stylist Karla Welch is here — but only in limited supply.

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Behind Levi’s® x Karla’s 501® Day Collab

We sit down with Karla Welch, renowned stylist and founder of xkarla, to chat about her exclusive collection with Levi’s®.

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How to Wear 501® Original Jeans

Learn how to suit your style with our most iconic denim pieces.

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DIY With Renowned Stylist Karla Welch

These five videos will teach you how to customize your 501® jeans.

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The History Behind Button Your Fly

Hint: it involves Spike Lee.

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The Inspiration Behind Our 501® Day Collection

See how our designers reinvent an icon year after year.

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Sabina Socol’s Levi’s® Made & Crafted® Favorites

French it girl styles her Levi’s® picks with Parisian flair.

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Happy 501® Day!

We’re celebrating 145 years of the 501® — the original blue jean.

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How To Crop Your Denim Jacket

Learn how to update your denim jacket with raw-edge hems.

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How to Crop Your Jeans

Learn how to cut your Levi’s® jeans and leave them with a raw edge.

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How to Turn Jeans Into Cut-Offs

Learn how to chop your Levi’s® jeans into shorts.

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Acid Wash Is Here

Four styles that will get you ready for the return of the ‘80s.

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Levi’s® Festival Season Kickoff

See how we celebrated (and who we celebrated with) in the desert.

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Color Theory

Refreshing ways to wear some of your favorite pieces this season.

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Satisfy Your Spring Fever With Fresh Fits

Dip into the women’s fits trending this season.

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Behind the Scenes of Levi’s® Made & Crafted®

Meet one of our design directors, and see how this collection comes to life every season.

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The 720 High-Rise Super Skinny

Your favorite high rise now has a skinnier leg (plus more reasons to love this fit).

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How to Tie-Dye T-Shirts

Three steps to take your basic tee to the next level.

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Levi’s® Workwear

Field-tested, extra strong and comfortable workwear built for today’s working man.

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Rachel Zoe’s Spring Picks

Including the 721 High-Rise Skinny and the Altered Zip Trucker Jacket.

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The Longevity of Levis® Jeans

Watch our latest Live in Levi’s® story, directed by Mark and Jay Duplass.

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Levi’s® Vintage Clothing

Surf-inspired style straight from our archives.

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How We Make Jeans with Less Water

Everything you need to know about Levi’s® Water® products.

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Levi’s® Made & Crafted® Spring/Summer ‘18

Our latest designs, rooted in artful construction and elevated details.

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Our Coveted Wedgie Jeans

The hip-hugging, vintage-inspired jeans you can’t get enough of. Plus, we’re introducing a new fit this season.

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Levi’s® Menlo Cossack Jacket

We bought Einstein’s original Levi’s Menlo Cossack jacket at auction. And now we’re making the classic Menlo Cossack jacket available in a limited release.

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Levi’s® x Just Don

Game on. We teamed up with high-end streetwear brand Just Don to create an NBA-inspired collection.

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A Collaboration Where Classic Meets Modern

Discover what happens when Levi’s® Made & Crafted® and renowned stylist Josh Peskowitz get creative with Japanese cottons.

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Levi’s® Sta-Prest® Returns

The original wrinkle-free pant gets a new crease on life.

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Modern Streetwear Inspired by ‘80s Sportswear

Our collection of Sportswear logo tops continues our century-plus connection with athletics.

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High Tech Performance

The Levi’s® Commuter Trucker Jacket with Jacquard by Google is the ultimate in connected apparel.

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The Present Is Female

Profiles of pioneering women who are breaking boundaries in their fields.

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How to Cuff Your Jeans

Roll the perfect cuff, from deep cuffs and double rolls to skinny cuffs and more.

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The 20 Pieces You Need This Spring

With spring approaching fast (not fast enough!), we identified the best styles from our new collection to help you build a season of outfits with just 20 pieces.

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The Baggier, The Better

Check out our new ‘90s-inspired baggy collection, and learn how to style it.

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Levi’s® x Jordan

Check out our limited-edition Trucker Jacket and Jordan IV denim sneakers.

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The Allure of Lurex

Bright holiday style without all the red and green.

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Levi’s® at the Museum of Modern Art

A pair of 1947 501® Jeans gets the spotlight in MoMA’s fashion exhibit.

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A Conversation with Ty Montgomery

Green Bay’s running back gives us a look at his style off the field, who he’d like to race and why he lives in the 541 Athletic Fit.

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Make It Personal

‘Tis the season to turn up the cheer. Here’s how to make the Trucker Jacket this year’s most personalized gift.

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How to Wear Tapered Jeans

To showcase our tapered jeans for men, we teamed up with streetwear blog Highbsnobiety and menswear stylist Lawrence Schlossman for a lifestyle shoot in NYC.

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Curve Appeal

A conversation with photographer and author, Kava Gorna, on her two favorite things: denim and photography.

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How To Style Tapered Jeans

Josh Peskowitz, the renowned stylist and former Bloomingdales’ fashion director—and co-owner of menswear store, Magasin—shares his style ethos.

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Creating the Future: Inside Levi’s® Design

Inside the mind of Levi's® SVP of Design, Jonathan Cheung, and his views on the importance of evolution in design.

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Looks We’re Loving For Fall

Meet some of our favorite styles of the season and see how we plan on wearing them.

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Levi’s® Eureka Innovation Lab Innovator

Our Lab leader and fabric expert has been on the cutting edge of the denim industry for more than three decades. See his story.

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A Head-to-Toe Guide to NYC

We talked with Nicky Deam, Editorial Director at The Zoe Report, to give you a rundown of her must-have ensembles for all occasions when hitting the streets of NYC.

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