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Its big, block letters. Those bold colors. But where did Button Your Fly come from? We’ve got the answer for you. In 1954 we introduced the 501Z, a 501® jean with a zipper instead of a button fly. After its debut, a debate emerged between two camps of denim enthusiasts: loyalists devoted to the original button fly vs. those who loved the convenience and modernity of the zipper. Fast-forward to 1990, when Levi’s® officially took the debate public. In an effort to promote the benefits of button-fly [jeans](https://www.levi.com/US/en_US/clothing/women/jeans/c/levi_clothing_women_jeans), Levi’s® asked fans to call a toll-free number and explain what they did in their 501® Originals for a chance to be featured in a commercial directed by Spike Lee. Over 800,000 people called in with their stories. The commercials featured cave spelunkers, dairy farmers and a cartoonist. Spike Lee even joined in and ran with the bulls in his button-fly [jeans](https://www.levi.com/US/en_US/clothing/men/jeans/c/levi_clothing_men_jeans). After the commercials aired, Button Your Fly made its way onto t-shirts and those bold, block letters went down in Levi’s® history as a calling card for the ‘90s.  To celebrate the 20th anniversary, Spike visited Levi’s® HQ. Here he is with Levi’s® Historian Tracey Panek checking out the vintage shirts and reliving a few Button Your Fly memories. Get in on the conversation and shop the latest 501® Day Collection.  Enjoy benefits like free shipping, exclusive access, birthday rewards and more. 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