Made in Japan

The Most Desirable Denim

Campaigns
September 2022

Levis® Made in Japan darkwash selvedge denim denim jacket and pants styled on female and male model in classic Japanese town.Levis® Made in Japan darkwash selvedge denim denim jacket and pants styled on female and male model in classic Japanese town.

Every season, our Levi’s® Made & Crafted® collection features an exclusive “Made in Japan” capsule with pieces constructed from one of the most coveted fabrics in the world—Japanese denim. For fall/winter 2022, we present some of our most beloved silhouettes, constructed from selvedge denim in a range of rich indigo washes. Each garment is embellished with a red sun on the leather patch, emblematic of the Hinomaru symbol, the national flag of Japan.

Selvedge Denim

The finest denim in production today, selvedge is derived from the term “self-edge” denim. Known for its superior quality and tailored look, it’s easily recognizable by the self-finished clean edge, or the crisp fabric strip that runs along the inside of the outseam. This denim is created using traditional narrow-width shuttle looms, which produce tightly woven strips of heavy fabric that don’t unravel or fray. These shuttle looms are now considered incredibly rare worldwide, with near-antique status—and they’re still being used in Japan.

Levis® Made in Japan dark-wash selvedge denim styled on female model in dark grey purple t-shirt. She is also styled in a dark grey purple button up long sleeve shirt over lightwash selvedge jeans.Levis® Made in Japan dark-wash selvedge denim styled on female model in dark grey purple t-shirt. She is also styled in a dark grey purple button up long sleeve shirt over lightwash selvedge jeans.
Levis® Made in Japan dark-wash selvedge denim styled on male model in beige button up long sleeve top with tucked in pant legs. He is also styled in a dark grey selvedge denim jacket and dark-wash selvedge jeans.Levis® Made in Japan dark-wash selvedge denim styled on male model in beige button up long sleeve top with tucked in pant legs. He is also styled in a dark grey selvedge denim jacket and dark-wash selvedge jeans.

We continue our long-standing tradition of partnering with the world-renowned Kaihara Denim Mills, best known for their impeccable attention to detail and unique manufacturing process. The garments resulting from these techniques are, quite simply, the best of the best.




Craftsmanship without compromise. This is Made in Japan