Yes, she’s the world’s top-ranked female tennis player, four-time Grand Slam singles champ and ruler of the U.S. and Australia Opens, known for her punishingly fast serve—125/mph (that’s a category 3 hurricane, folks). But Naomi Osaka won us over for her qualities *off* the court. Soft-spoken yet powerful and always authentic, she uses her platform for good, speaking her mind—and more importantly, her heart. 💖
Naomi brought that same focus and true passion to our collaboration. The Levi’s® x Naomi Osaka collection, crafted from upcycled denim, takes Levi’s® icons to an unexpected place. These four distinct pieces celebrate Naomi’s rich heritage with a bold femininity and a sporty attitude—and a bit of her famous dry wit. (Heads-up: It’s available exclusively on Levi’s® App.
Download Levi’s® App to shop Levi’s® x Naomi Osaka.
The sustainability aspect was super important to me and I love that every piece in the collection has been recycled or repurposed from old stock.
– Naomi Osaka
Naomi worked closely with our design team every step of the way (if she ever wants a second job...). It was crucial to her that each Levi’s® x Naomi Osaka piece felt personal: the Japanese-inspired Denim Kimono and obi belt with a hidden Red Tab™; the reworked denim Trucker Bustier with lace-up back 🔥; the sporty, loose Lace-Up Short (upcycled from men’s jeans); and the Crystal Fringe Short (hello, crystal waterfalls!), made with vintage 501® Shorts.
I liked the idea of the bustier while I was sketching it, but I love it even more now that it’s been brought to life. It’s so cute!
– Naomi Osaka
I always loved wearing kimonos when I was a kid, so to be able to do it in denim felt really different and a bit unexpected.
– Naomi Osaka
Get the Levi’s® App now to shop Levi’s® x Naomi Osaka. Snap a selfie in your favorite piece(s) and show us how you #LiveInLevis. Meanwhile, race you to that bustier...