Spring/Summer 2019

Levi’s® Wellthread x Outerknown Present Cottonized Hemp

March 4, 2019

Sustainable fashion isn’t an ideal. It’s a necessity. And we’re innovating across the board for just this reason. Leading the charge is our Levi’s® Wellthread collection – a sustainably designed collection modeled on four guiding principles: materials, people, environment and process.

BETTER TOGETHER

This season, you’ll see these principles play out in a casual and easygoing collection. Part of an ongoing collaboration with California surf brand Outerknown, you’ll find fully recyclable, 100% nylon board shorts, a t-shirt made from recycled jeans, a crafted embroidered western shirt, and a Trucker Jacket and 511 Slims made from cottonized hemp and finished using our Water<Less® technologies.

BEYOND COTTON

The introduction of cottonized hemp is huge. Not just for this collection but for the entire industry. While hemp crops use significantly less water than conventionally grown cotton – and the rain-fed crops we use in Wellthread use even less – until now it’s delivered a rough texture.

 

To solve this, we partnered with fiber technology specialists to create a “cottonization” process that softens the fiber — using very little energy or chemical processing — to make it look, and more importantly feel, almost indistinguishable from cotton. The innovative development of this rain-fed hemp allows it to be woven like cotton into your jeans – same great feel, a lot less water.

 

THE COLLECTION

Embroidered Trucker Jacket

  • Made from cottonized hemp blend
  • Comes with easily removable metal hardware for easy recyclability
  • Sewn in a facility that invests in worker well-being

Board Short

  • Made from 100% recyclable Nylon so the whole garment can be recycled, including thread, buttons and pockets
  • Sewn in a facility that invests in worker well-being

Western Shirt

  • Made from a cotton-hemp blend
  • Custom indigo embroidery detail for lightweight reinforcement at the yoke
  • Sewn in a facility that invests in worker well-being

Pocket Tee

  • Made from a blend of recycled cotton
  • The graphic used reminds us that no matter where we live, we all share the sea
  • Sewn in a facility that invests in worker well-being

511 Slim Fit Jeans

  • Made from cottonized hemp blend and Refibra Tencel® denim blend
  • Water<Less® finishing practices and a new Indigo-dye system help reduce water use
  • Sewn in a facility that invests in worker well-being

Discover the cottonized difference. Shop Levi’s® WellthreadX Outerknown.

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