ROADWORN MEMORIES
Did someone say road trip? Our latest Roadworn Memories travel patches are back in town, fresh off a coast-to-coast journey through the sunny beaches and neon glow of Miami, the western swing and laidback drawl of Dallas, and a host of other must-see hotspots across North America.
We’ve assembled all the best attractions from 10 exciting destinations brought to life in keepsake patches that make your Levi’s® even more legendary. From the streets of LA to the boroughs of New York, this coast-to-coast adventure is full of iconic sights and hidden gems. So, cue up a playlist and grab your favorite sunnies—these patches were born for the open road and endless discovery.
MIAMI
Lace up your roller skates and cruise the boardwalk in search of your new favorite beach club. Our latest Miami patches capture the city’s colorful soul and cultural kaleidoscope with loads of glam and the occasional cigar-puffing parrot. Magic City comes alive with its flaming hot nightlife, so grab your suitcase, hit the sand of South Beach, and make sure you’re always selfie-ready—Miami’s never looked more vibrant.
DALLAS
Dallas returns in a BIG way with its iconic western charm and penchant for flying horses. Float like a butterfly across the metroplex or gallop straight towards some of the best nightlife in the Lone Star State. Kick up your heels, grab a big ol’ plate of legendary local barbecue, and soak in the lively honky-tonk vibes that make this city shine. And don’t forget—cowboy boots pair with everything, y’all.
NEW YORK
From graffiti-covered walls to the endless “I ❤️ NY” merch, our latest collection explores the city that never sleeps in all its gritty glory. Be on the lookout for pizza-stealing rats, dodge some wired pigeons toting hot cups of joe, and soak up the vibes all the way from Chinatown to Hell’s Kitchen. We’ve got all the burroughs covered to keep the Big Apple shining bright.
LOS ANGELES
Every day is a new performance in Los Angeles. From spotting glamorous Hollywood starlets, to blazing the endless maze of streets and highways, to strolling along the vast Pacific Ocean just a few sandy steps away, the City of Angels is always ready to play. Cruise the coast in a tricked out lowrider, spot a shark in the surf, and live the world-famous LA dream, where the spotlight always shines.
SAN FRANCISCO
Fog, fun and everything in between punctuate our latest collection for the city by the bay. We’ve got classic SF nostalgia covered with iconic cable cars, cheerful painted ladies, California poppies, and those unforgettable Golden Gate sunsets that make San Francisco impossible to leave. Just remember to pack a hoodie—it’ll keep you warm as you explore Chinatown and make your way down to the Wharf.
CHICAGO
The soul of the Windy City comes to life with our latest collection commemorating the de facto capital of the Midwest. Bring an appetite for the city that loves to eat, with hot dog-chomping bears and plenty of popcorn-worthy performances. Grab a ticket for the ballpark, take batting practice with a T-Rex, and brace for the cool breeze that made Chicago famous. Just watch out for the fiery bulls charging through the streets.
HOUSTON
Get ready to giddy up in Houston, where true Texas charm meets high-octane swag. Our latest patches capture the spirit of H-Town, from iconic cowboy hats and glitzy boots to rodeo clowns who know how to put on a show. Kick back with the best BBQ in the Lone Star State, explore cowboy culture with a dash of glam, and keep your eyes on the sky—this is Space City, after all. Houston’s always ready for takeoff, so grab your boots and saddle up for the ride.
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PHOENIX
Phoenix rises from the desert with all the fire and spirit of the Southwest. Our latest patches capture the city’s fierce vibe, with symbols of fiery cardinals, prickly cacti, wild camels, and even a leopard on the prowl. Embrace the dry heat in the Valley of the Sun, where every day is a chance to wander in untamed style. Because in Phoenix, the desert is as bold as the people who call it home.
TORONTO
Toronto’s got soul, style, and a cultural vibe like no other. Our latest patches capture the city’s mosaic with nods to Little Jamaica, Little Italy, and the laid-back Beaches. From hockey-loving raccoons to iconic maple leaves, this collection brings Canada’s favorite city to life. Grab a coffee, hit the diverse neighborhoods, and embrace the charm that makes Toronto a true melting pot. Up here, every patch tells a story and Toronto’s got plenty to share.
BOSTON
Boston brings the brains, brawn, and a bit of that classic Beantown attitude. Our latest patches capture the city’s essence, with icons like the honor-roll owl, turbo-strength iced coffee, and foam fingers primed for game day. From the swans on the Public Garden to legendary boxing roots, Boston’s got character for days. So grab a seat at Fenway, and embrace the grit and charm of the city that always shows up.
Shot on location at The Cowboy Motel in Camp Wood, Texas