C'EST MAINTENANT

Levi's® just launched the fourth and final World Cup collection: the French Football Federation Collection. As soon as the match begins, everything else stops. A lighter wash Type II Trucker Jacket leads the lineup with the retro federation logo on the back, while the royal blue wash Type III carries the crest on the front and a flag on the sleeve. White 478™ Baggy Shorts, a red bandana, and a white tote finish the kit, all pulled from the blue, white, and red of Les Bleus. Five pieces built to be worn together or styled individually.  

The film and photos feature Pablo T-Shirt Factory, opening on a young creative biking through Paris in his France Levi's® fan kit, the voice of a legendary announcer building in his headphones. He arrives at a buzzing T-shirt factory where friends are printing, pressing, and designing. As the match draws closer, the group transforms a basement storage room into a makeshift viewing space, projecting the game onto hanging fabric. Spontaneous, resourceful, and full of pride, the film captures the way work, friendship, and football can collide and become something entirely their own.

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