The Levi's® Skateboarding™ Collection mixes classic styling with superior construction, comfort and durability for today's skateboarding community. The 501® Jean has been a cultural icon since we introduced it in 1873. Always original, it's the world's first blue jean. We took this timeless garment and seriously upgraded it for modern efficiency and endurance. Every drop counts, so we aim to use less water. Our designers are constantly thinking of new ways to create the same styles you love while cutting back on H2O, such as updating finishing techniques to require less water than traditional processes. These a