How to Help

World Water Day

March 22, 2019

Started in 1993 by the United Nations (UN), World Water Day was created to inspire people all over to learn more about water-related issues and to take action to make a difference — the end goal being “water for all” by 2030.

While the world has made significant strides in the last 25 years, even today, billions of people are still living without safe water, leaving their households, schools, workplaces, farms and factories struggling to survive and thrive. That’s why Levi’s® takes a stand and works to fight the water crisis, not just today, but every day.


We know every drop counts, so we’re serious about saving water. Our designers are constantly thinking of new ways to create the same denim you love while cutting back on H2O, such as reusing water during production and creating new finishes that require less water than traditional processes.

To date, we use more than 20 water-saving finishing techniques, and we share our methods with others to inspire industry-wide progress.

We can reduce up to 96% of the water normally used in denim finishing.


So far, we’ve saved more than 3 billion liters and recycled more than 2 billion liters of water through our Water<Less® innovations. But we won’t stop there. We can reduce up to 96% of the water normally used in denim finishing, the final stage in making of a pair of jeans.

As of today, more than 67% of all Levi’s® products are made with Water<Less® techniques. By 2020, our goal is for 80% of all Levi’s® products to be made using Water<Less ® innovations.


Working toward the UN’s goal of “water for all” by 2030, we understand that saving water is one thing and redistributing it is another. That’s why we always ensure that our suppliers meet our mandatory water quality standard — because we know that surrounding communities also depend on these water sources. Combined Fabrics Ltd., our contract facility in Lahore, Pakistan, is helping to set new standards, providing safe drinking water to its employees through a reverse osmosis filtering system. The same facility has set up four taps to provide this same benefit to the larger Lahore community, providing the only safe drinking water available for over six miles.


You don’t have to be a large corporation to make a difference. Saving water is easy. Here are just a few ways you can help redistribute water usage.

  1. Wash jeans only when needed. It’s a myth that you need to wash them after every wear. Hanging them out in the sun will do the trick if they’re not super dirty.
  2. Take showers instead of baths. It takes a fraction of the water and energy, and who likes wrinkly tub fingers?
  3. Rain-wash your car. You’re not being lazy — you’re helping the planet.
  4. Use the dishwasher if you have one. Running a fully-loaded dishwasher actually uses less water than washing by hand.
  5. Check those sprinkler valves in your garden. An unknown leak could waste a lot of precious H2O.


You can start saving water right now. Check out our Water<Less® jeans and feel good about your denim choices — both inside and out.


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