The Softest Tree You'll Ever Wear
Sustainability /
January 2021
We get it. The most sustainable thing you can do is not buy anything, but when you do shop for those new pieces here and there, we want you to make the best decision possible. Look for styles that are timeless and made responsibly with eco-friendly materials. One fabric to be on the lookout for is TENCEL®, a wood fiber that’s a more sustainable alternative to viscose.
OLD BARK. NEW BITE.
TENCEL® is a soft fiber made from sustainably harvested wood. We use fast-growing trees (either eucalyptus or spruce) grown in responsibly managed forests. In addition to helping preserve ancient forests, rainforest and ancient woodland, sustainable forestry also supports local habitat and promotes biodiversity. TENCEL produces this fiber in what’s called a closed-loop production, reusing process water and solvent to reduce environmental impact.
BRANCH OUT
Not only is TENCEL a more sustainable alternative to viscose, you’ll also find that it’s super soft, breathable, moisture absorbent and lightweight. We’re using TENCEL in a range of Levi’s styles, including our new loose fits the Loose Straight and High Loose.
WEAR YOUR VALUES
Sustainable shopping doesn’t stop here. We’re doing tons of great work with new materials, like Cottonized Hemp, organic cotton and recycled poly. Check out our sustainability page to learn more.
