#IShapeMyWorld / July 2019

Meet María Osuda

Levi's I Shape My World Hashtag Text
Portrait of Maria Osuda

Tired of eurocentricity and the lack of diversity featured on billboards and in magazines, María Osuda saw the need for other representations of beauty. She decided to create the change she wanted to see and founded Güerxs, a modeling agency that’s redefining how Mexico sees beauty.

Check out our #IShapeMyWorld YouTube channel for more stories from female pioneers like María.

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