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MAKE SOME HISTORY

Campaigns
May 2020

501 Day header - make some history.501 Day header - make some history.

People have been customizing jeans for decades. Ripping and tearing, studding and patching, writing and painting all over them.

501 Day Jeans and shorts laying flat on the floor.501 Day Jeans and shorts laying flat on the floor.

In 1973, we took customization to the next level by holding a Denim Art Contest, asking fans to decorate their own Levi's® and send slides of their work. Some of those jeans still live in our archives and continue to serve as inspiration.

So in the spirit of customization, we're celebrating 501® Day with a few of our favorite denim DIYs.

Levi's Denim Art Contest.Levi's Denim Art Contest.

DIY BUTTON FLY

Because it's a 501® signature. Here's a quick way to customize a pair of vintage jeans and show off that fly.

LEARN HOW

DIY DENIM SKIRT

Everyone needs one in their closet. Here's how to upcycle those old 501® jeans and turn them into a cute denim skirt. Trust us, it's much easier thank you think.

LEARN HOW

DIY CUT OFFS

We're closing in on summer. Here's a quick tutorial on how to make the perfect pair of cut-off shorts.

LEARN HOW 

Looking for more crafts? Check out all of our DIY projects or check out our Tailor Shop and we'll do it for you.