Trending / April 2020

Levi’s® x Jacquard™ by Google… and Friends

As you may know, this past fall we released the latest version of our Trucker Jacket with Jacquard by Google technology (and if you don’t know, you can get caught up on all the newness here). The jacket seamlessly merges style with tech, offering functions that let you stay connected with friends and fam without getting totally distracted (or the dreaded Text Neck).

So now that we’re a few months in, we got a little curious. Just how are people using these jackets? We tapped a few friends, who then tapped a few of their friends, and boom. We got answers.

We asked photographer and videographer Polly Pierce (check her out on IG @PollyShot) why she loves the jacket. “It extends the way I connect to the digital world and uniquely provides necessary distance from it when needed. All of this helps me to tap into and maintain a creative flow, which I am sure any creative person can relate to,” she says.

Pierce recently shot two artists wearing our new jacket. Here’s what they have to say.


Singer & Songwriter


On her favorite feature:

“Pausing and playing music with my sleeve. I can rehearse easier that way. I don’t have to keep going to my phone to pause the songs.”


On why the jacket is great for artists:

“It helps keep you in your creative zone. You can use it to stop and play music, which makes it easier and more fun to rehearse. And the photo feature, because social media is a big part of the job for many artists like myself, so it’s important to be able to take your own photos without having to set up the timer.


Model & Actress


On how it helps with productivity:

“I can respond quicker to calls and emails and I can take photos without interruption. It’s so much easier when you can self-tape for auditions. “


On why she wears the jacket:

“I definitely feel like I took a big step into the future! I think it’s brilliant when clothes go to the next level in functionality. It saves you time and you connect with only a “Tap.”


Want more inspiration? Check out #LevisJacquard and @GoogleATAP on Instagram to see how other artists are wearing our Trucker Jacket with Jacquard by Google.

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