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LEVI’S® X GRATEFUL DEAD: GET ON THE BUS WITH US

Collaborations / 
July 2021

A moving background of swirling colorful squares and the Grateful Dead logo in the center with a Levi's logoA moving background of swirling colorful squares and the Grateful Dead logo in the center with a Levi's logo

JOIN THE LONG, STRANGE TRIP

The Grateful Dead live album known as “Skull & Roses” was released in 1971 and has been blowing minds ever since. In celebration of its 50th Anniversary, this collaboration drops on June 27, 2021—the reissue date for the remastered and expanded Skull & Roses album (with previously unreleased performances from the famous show at San Francisco’s Fillmore West).

Generations of Dead Heads have used Levi’s® as a canvas for creativity, making their jeans, tees and Trucker Jackets all their own. With this collab, we take things further, fusing iconic Grateful Dead graphics and tie-dye psychedelics in a range of special denim pieces, tops and accessories—plus 13 patches to place as you please.

The Dead is all about radical self-expression, so we asked three San Francisco musicians and artists (and Dead Heads)—Virgil, Rebekah and Andre—

to show us how they’d wear the clothes. And to tell us what the music and the community mean to them.

A thirty second clip of psychedelic backgrounds, grateful dead logos, and models wearing pieces from the new levi's x grateful dead collarborationA thirty second clip of psychedelic backgrounds, grateful dead logos, and models wearing pieces from the new levi's x grateful dead collarboration

I would say there’s a Dead state of mind, a willingness to participate in activities that open you up.

– Virgil

Two models sitting in the desert wearing pieces from the grateful dead collaboration

WEAR A STATE OF MIND

Pretty much every Dead Head will agree: You gotta listen to the May 8th spring tour concert at Barton Hall, Cornell University in Ithaca, NY. It’s mythic, and in this collection we immortalized it with our Cornell ’77 T-Shirt. Wear a legend!

a psychedelic background and different models wearing pieces from the new grateful dead collaboration
A man standing in the clouds with a rainbow over his head and a skeleton behind his leg wearing a blue sweatshirt that says dead on it.

A man standing against a pink background with the different colored grateful dead bears wearing custom pants and trucker jacket from the new collaboration collection

There is this feeling at a Dead show that you are part of something bigger, a collective consciousness.

– Rebekah

Models in the desert with a rainbow sky wearing pieces from the grateful dead collaboration

Love is a big part of it.

– Andre

Celebrate our ongoing legacy of music, community and creativity. Customize your clothing and show us how you #LiveInLevi’s with Levi’s® x Grateful Dead.

TM & ® 2021 GDP