Spread cheer not trash with our DIY Zero Waste Gift Wrap.

All the ins and outs of DIY waist alterations.

Create a bleached splatter pattern with the help of our tailor.

Our tailor shows us how to add a little distressing to the jean hem.

Our tailor teaches you how to repair buttonholes that are warped and widened from wear.

Our tailor shows you how to customize your Trucker from home.

Turn your old jeans into a new skirt.

Upcycle those old tees for an ultra-current look.

First days, best days, all the days. This year, we’re taking cues from the inside as students and others embark on another year of success – both in life, and in style. We sat down with six returning college students to learn what they’re wearing and why, and which words of wisdom they’d love to share with other students looking to express their true selves while keeping an eye on the future.

Making jeans last isn’t just our responsibility, there are things you can do to lengthen the lifespan of your favorite Levi’s® denim as well.

The 501® is one of our most famous fits, there are no bones about it. Its hundred-plus-year history literally put blue jeans on the map. And even though the original was a rough and tumble workwear pant, its easy wearability and durable construction quickly made it a fan favorite during off hours as well. So it's no wonder you already know what is arguably the most iconic denim style of all time. And because of its enduring fame and international reach, it only makes sense that we get a lot (and we mean a lot) of questions about the 501® fit itself, and the 501® fit family. “Woah woah woah,” we hear you say, “what is a fit family?” Well, let us tell you. Here at Levi’s®, we don’t always need to reinvent the wheel. Sometimes it's little tweaks that make all the difference—lengthen a hemline here, give a little more room in the seat over there—and voila suddenly you have a whole new look, but not a whole new fit. Enter fit family. The slouchier version of the 501® is not the 502, it’s the 501® ’90s. But what are the key differences that define each of these 501® variations? We break them down below to help you find the one that’s right for you.

You already know our iconic 501® fit—and with its 100+ years of history, how could you not? But do you know the whole family? Or even what a “fit family” is? Welp, here’s your chance to learn. Let’s start with the 501® fit. It’s the one and only original blue jean. It debuted over a hundred years ago as a workwear pant but slowly worked its way into the cultural zeitgeist as a downtime symbol of casual cool. It’s literally the blueprint on which all modern denim is made. Suffice it to say it’s kind of a big deal. So if the 501® is a fit, then what is a “fit family”? The fit family is all of the styles that are built as a variation of that original fit. For example, make the 501® Original just a little slouchier and you’ve got the 501® ’93 for men. So just think of the fit family as a collection of little tweaks here and there that put a fresh spin on a classic well-loved fit. Now to the 501® fit family. What are the little tweaks that make a big difference in these 501® variations, and what version of the 501® is right for you? Read on to find out.

Every man needs a pair of black jeans that fit his style. Here's our top 10 selection from the original to bootcut, ripped to the skinny. Enjoy our selection!

Celebrate your special ones by adding a special touch to their gifts this season. Give new life to their most loved Levi’s® , or add a little spark to something new. From structural repairs with added flair, to custom embroidery and seasonal back patch swaps, Levi’s® Tailor David Nguyen curated a menu of Tailor Shop services bound to spread cheer.

This series follows Tailors from around the world - highlighting their craft, passions, love for the brand and the impact they have on bettering the planet through extending the life of your garments. For this volume, we interviewed Amy Nunweiler from Vancouver, British Columbia, where she talks about repairing your favourite pieces and how growing up in the 90’s inspired her craft.

Certified “it” girl Emma Chamberlain knows a thing or two about putting together an outfit. That’s clear to anyone who’s seen her on the cover of Cosmo, Allure, or Harpers Bazaar in the days since her rise to fame as a YouTube personality. Not one to turn down an opportunity when we see one, we asked Emma to apply her style expertise to the debut of our newest denim fit, the Baggy Dad Jean. Inspired by the slouchy, oversized styles you’d find in your dad’s closet–this new look fully embraces the laidback ’90s vibes that naturally mesh with Emma's personal aesthetic. Check out the three head-to-toe looks Emma put together for us, watch her styling video and read our exclusive interview with her below.

Making jeans last isn’t just our responsibility, there are things you can do to lengthen the lifespan of your favorite Levi’s® denim as well.

We’ll never stop looking for more ways to help change the way the world uses water.

To curb the worst of climate change, we need to act now. Here’s what you can do.

This Earth Day we’re highlighting Tencel™ Lyocell — the future of sustainable fashion.

3 easy tricks to make your dark denim last.

Three easy steps to giving your jeans a long life.

At Levi’s®, authentic self-expression is behind everything we do—our clothes, for sure, but also our values. So for this year’s Pride campaign, we set out to champion self-expression with a greater purpose. We wanted to celebrate how being able to show up as yourself—in the ways you dress, act, love, create, make people feel—empowers you to show up for others. And you’ll find a beautiful demonstration of that truth in the lives of our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression.

We know getting involved might seem a little intimidating, so we sat down with five leaders in the LGBTQIA+ community to hear about how they’re approaching activism in their own unique ways.

Here at Levi’s®, we believe everyone is an original with a unique story to tell. That’s why we partnered with VICE on a series that profiles true originals making their mark on their community through the healing power of art.

To celebrate Black History Month, we spoke with changemakers who are inspiring us. In part two, we spoke with Gabriel Farand, a young competitive figure skater with dreams of making it on the Olympic podium.

To celebrate Black History Month, we spoke with changemakers who are inspiring us. In part one, we sat down with Elladj Baldé, a professional skater who is breaking new ground on and off the ice.

Normally, in our Tailor Profile Series, we sit down with one of our talented Tailors to talk shop, but in this special edition of our Tailor Profile Series, we’re doing things a little differently.

In this interview series, we introduce you to the people who inspire us most: creatives, educators, activists, community leaders and the everyday super-humans who keep us on our toes. We’ll take you inside their day-to-day lives, homes and workspaces. We’ll talk motivation and inspiration and, of course, all things style.

Levi’s® were born in the American West. These tough pants have been a staple piece of clothing for horse wranglers, ranchers and anyone doing hard manual labor for generations

Wander into Barbie Ferreira’s subversive world, where her sketches and imagination come to life through a new ‘90s inspired collection. Featuring bold bunny graphics, lace-up details, striking all-over prints, and her take on our iconic 501® Jean.

Stüssy and Levi’s® return with a second capsule collection for Fall 2023. Inspired by our shared California roots, the six-piece range is comprised of Trucker Jackets and matching Jeans, each piece crafted from jacquard fabric and finished with two-tone garment dyes.

KENZO and Levi’s® come together for Fall 2023 capsule collection.

Paying homage to the natural landscape of her home state, Levi’s® X Emma Chamberlain features a collection of six effortless separates inspired by her own thrift store finds.

A storied shoe meets a true original. Levi’s® and Crocs have come together for a new capsule that emphasizes self-expression, style, & versatility. Combining casual comfort with quality design, the limited-edition range features three clogs inspired by traditional Japanese craftmanship and denim artistry. The collaborative collection fuses the timeless appeal of Levi’s® denim with the innovative comfort of Crocs to redefine the possibilities of casual footwear.

The third season from Levi’s® x Denim Tears features ten distinct pieces that reverently pay homage to the black biker community and its enduring mind state. The following excerpt from Tremaine contextualizes the inspiration, vision, & background behind the latest collection.

Introducing our first collaborative collection with ERL for Fall 2023. Since our founding in 1853, we have called California home while connecting with denim fans across the globe. In 2020, creative Eli Russell Linnetz launched ERL, a Venice-based fashion brand that has quickly made waves by utilizing playful, retro-inspired designs that blend pop art aesthetics with skate & surf culture. With shared roots in the Golden State, Levi’s® and ERL have come together for a new collection that celebrates individualism & self-expression.

A look at the creation of our collection inspired by the captivating world of animated classic *Princess Mononoke.*