Levi's® has been making icons for over a century. But if you're wondering which ones deserve a spot in your closet, we've got you. These are the OGs. The forever favorites. The pieces that have outlasted trends, crossed generations and somehow still feel just as relevant today.

Levi's® has been making icons for over a century. But if you're wondering which ones deserve a spot in your closet, we've got you. These are the OGs. The forever favorites. The pieces that have outlasted trends, crossed generations and somehow still feel just as relevant today.

Discover our tips for styling one of our most fashion-forward cuts and shop trending barrel jeans in a range of silhouettes.

Denim doesn’t stop at jackets and jeans. Discover accessories made from everyone’s favourite fabric and how to add them to your wardrobe.

First days, best days, all the days. This year, we’re taking cues from the inside as students and others embark on another year of success – both in life, and in style. We sat down with six returning college students to learn what they’re wearing and why, and which words of wisdom they’d love to share with other students looking to express their true selves while keeping an eye on the future.

Making jeans last isn’t just our responsibility, there are things you can do to lengthen the lifespan of your favorite Levi’s® denim as well.

You already know our iconic 501® fit—and with its 100+ years of history, how could you not? But do you know the whole family? Or even what a “fit family” is? Welp, here’s your chance to learn. Let’s start with the 501® fit. It’s the one and only original blue jean. It debuted over a hundred years ago as a workwear pant but slowly worked its way into the cultural zeitgeist as a downtime symbol of casual cool. It’s literally the blueprint on which all modern denim is made. Suffice it to say it’s kind of a big deal. So if the 501® is a fit, then what is a “fit family”? The fit family is all of the styles that are built as a variation of that original fit. For example, make the 501® Original just a little slouchier and you’ve got the 501® ’93 for men. So just think of the fit family as a collection of little tweaks here and there that put a fresh spin on a classic well-loved fit. Now to the 501® fit family. What are the little tweaks that make a big difference in these 501® variations, and what version of the 501® is right for you? Read on to find out.

The 501® is one of our most famous fits, there are no bones about it. Its hundred-plus-year history literally put blue jeans on the map. And even though the original was a rough and tumble workwear pant, its easy wearability and durable construction quickly made it a fan favorite during off hours as well. So it's no wonder you already know what is arguably the most iconic denim style of all time. And because of its enduring fame and international reach, it only makes sense that we get a lot (and we mean a lot) of questions about the 501® fit itself, and the 501® fit family. “Woah woah woah,” we hear you say, “what is a fit family?” Well, let us tell you. Here at Levi’s®, we don’t always need to reinvent the wheel. Sometimes it's little tweaks that make all the difference—lengthen a hemline here, give a little more room in the seat over there—and voila suddenly you have a whole new look, but not a whole new fit. Enter fit family. The slouchier version of the 501® is not the 502, it’s the 501® ’90s. But what are the key differences that define each of these 501® variations? We break them down below to help you find the one that’s right for you.

Every man needs a pair of black jeans that fit his style. Here's our top 10 selection from the original to bootcut, ripped to the skinny. Enjoy our selection!

Celebrate your special ones by adding a special touch to their gifts this season. Give new life to their most loved Levi’s® , or add a little spark to something new. From structural repairs with added flair, to custom embroidery and seasonal back patch swaps, Levi’s® Tailor David Nguyen curated a menu of Tailor Shop services bound to spread cheer.

This series follows Tailors from around the world - highlighting their craft, passions, love for the brand and the impact they have on bettering the planet through extending the life of your garments. For this volume, we interviewed Amy Nunweiler from Vancouver, British Columbia, where she talks about repairing your favourite pieces and how growing up in the 90’s inspired her craft.

Certified “it” girl Emma Chamberlain knows a thing or two about putting together an outfit. That’s clear to anyone who’s seen her on the cover of Cosmo, Allure, or Harpers Bazaar in the days since her rise to fame as a YouTube personality. Not one to turn down an opportunity when we see one, we asked Emma to apply her style expertise to the debut of our newest denim fit, the Baggy Dad Jean. Inspired by the slouchy, oversized styles you’d find in your dad’s closet–this new look fully embraces the laidback ’90s vibes that naturally mesh with Emma's personal aesthetic. Check out the three head-to-toe looks Emma put together for us, watch her styling video and read our exclusive interview with her below.