LEVI STRAUSS & CO. PRIVACY NOTICE

Updated: December 20, 2024

This Privacy Notice describes the information we collect about you when you interact with us in our stores, our events (such as pop-ups), through Customer Service, our member/loyalty program, on the  Levi’s® retail websites, our mobile app (where available) or our corporate website (levistrauss.com) (collectively our “Platforms”).


By submitting information through, or otherwise using, our Platforms, you acknowledge that we may collect, use and disclose information in accordance with this Privacy Notice, the privacy preferences you have made known to us, and as permitted or required by law. As used in this Privacy Notice, “LS&Co.”, “our”, “us”, and “we” means Levi Strauss & Co., a corporation headquartered in the United States of America, (unless a different legal entity is applicable to your location as described in the "SUPPLEMENTAL NOTICES" section below).  Beyond Yoga is a subsidiary of LS&Co. but their Privacy Notice at https://beyondyoga.com/pages/privacy-policy applies when you are doing business with them.


LS&Co. reserves the right to modify this Privacy Notice at any time to keep it up to date with legal and regulatory requirements and the way in which we operate our business and will place any updates on our website. Please regularly check our website for the latest version of this Privacy Notice.  Where permitted by law, your continued access to and/or use of our Platforms after any such changes constitutes your acceptance of, and agreement to our practices. Please periodically review this Privacy Notice so that you know what personal information we collect, how we use it, and with whom we may share it.

We are deeply committed to the relationship and trust we have with you, and we take our data protection responsibilities seriously. For more than 170 years, we have been creating authentic products by leading with our values. As we continue to innovate in how we bring products and services to life, we’ll match progressive technology and practices with your privacy interests.

YOUR PERSONAL INFORMATION

How We Collect, Use, and Share Your Personal Information

We collect data when you interact with us at different touchpoints, including information that can directly or indirectly identify you (your “Personal Information”). As a consumer goods company, we use Personal Information for a variety of business purposes including sharing it and combining it with other information we might receive from our wholesale, retail and franchise partners, technologies, and other third parties. This section details the kinds of Personal Information we collect, how we use it, and describes the third parties with whom we share Personal Information. Take care to review our “SUPPLEMENTAL NOTICES” section below to check for additional information that may apply to you based on your location.

CONTACT INFORMATION:

This includes identifying information like names, email addresses, phone numbers, shipping/billing/physical addresses, online identifiers you share in a public forum (like your social media handles), or nicknames.

How we collect this information:

  • Directly from you when you register an account, join a member (loyalty) program (where available), sign up for emails, sign up for or attend an event, order products from us online or purchase products in-store
  • From third parties including our franchisees or others that manage locations or product fulfillment or marketing list providers (where permitted under applicable laws)
  • From technologies (such as when you engage with the artificial intelligence ("AI") that fuels our chatbot)

Why we collect it:

  • To contact you, for example to send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt in or opt out)
  • To administer sweepstakes, surveys, or contests
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

  • Third party social media platforms (including for advertising through platforms such as Meta or Amazon using pixels or custom audiences) (subject to choices you may make to opt in or opt out)
  • Marketing and advertising providers
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

FINANCIAL INFORMATION:

This includes information such as the last four digits of your credit/debit card number, data used to authenticate your transactions, and information relating to the use of alternative payment methods or third party checkout platforms to complete your transaction.

How we collect this information:

  • Directly from you when you make a purchase
  • From third parties as needed to help securely process your requested transaction

Why we collect it:

  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

  • Payment processors
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
OTHER IDENTIFYING INFORMATION:

This includes information that might reasonably be used to identify you, either by itself or when combined with other data such as general or specific demographic data, physical description such as your preferred clothing sizes, information you share in a public open forum including social media, or other information we collect from you after obtaining your prior consent.

How we collect this information:

  • Directly from you when you create an account online or join our member (loyalty) program (where available), use an offered mobile app, or through our in-store experience/purchases
  • When you submit a job application and from your references and other sources (see our Candidate Privacy Notice for more information)
  • As described in a separate notice or consent, such as a pop-up notice for a special feature in our mobile app or sign-up terms for a special event
  • From third parties including social media platforms, business partners and advertising service providers

Why we collect it:

  • To offer and administer special offers, contests, surveys and sweepstakes
  • To send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt in or opt out)
  • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

    We share it with:

    • Marketing and Advertising providers
    • Customer Service providers
    • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
    INFORMATION FROM OUR BUSINESS RELATIONSHIP:

    This includes information you share on our website, in our apps, with Customer Service, in-store stylists, or other representatives, including purchase and return data, survey responses, customization services, feedback, communications or information you share in a public forum like social media, choices you make with respect to communications we send to you or how we use your data (e.g., to opt in or opt out), account or member (loyalty) program information including credentials or information you populate in your account, size, fit and product preferences, exchanges with our AI powered chatbot, the stores you visit and associated inferred data such as buying trends and preferences.

    How we collect this information:

    • Directly from you
    • From third parties including social media platforms, business partners and advertising service providers
    • From technologies (such as the AI that powers our chatbot)

    Why we collect it:

    • To administer, support, and improve our online and in-store presence and experience
    • To help us understand your interests, personalize our interactions with you, and develop our business relationship
    • To offer and administer special offers, contests, surveys, and sweepstakes
    • To send you relationship, transactional, and commercial communications, and other marketing and advertising (subject to choices you may make to opt in or opt out)
    • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Marketing and Advertising providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      AUDIO, VISUAL, SENSORY, AND BIOMETRIC INFORMATION:

      This includes data such as audio recordings, visual film or still images, physical and behavioral characteristics, or patterns. In some locations, biometric information is considered sensitive Personal Information and subject to additional protection.

      How we collect this information:

      • Directly from you if you make a telephone call to our customer service number that is recorded, if you publicly post images or audio/video where you post and tag us or our brands, if you choose to interact with optional features on our platforms such as taking and submitting a selfie or body scan for digital fit assessments or virtual try-on, or if you use voice-command features
      • By CCTV cameras in our store locations
      • As described in a separate notice or consent, such as a pop up notice for a special feature in our mobile app or sign-up terms for a special event

      Why we collect it:

      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      ONLINE AND TECHNICAL INFORMATION:

      This includes browsing data, data about how you interact with our Platforms and tools (including online ads, text messages and emails) and similar network activity, your IP address, and device identifiers (for example, advertising ID’s, device model, operating system, device locale, mobile platform, session time, developer ID and the like) and reproductions and recordings of interactions with the website captured during browsing sessions.


      How we collect this information:

      • From your computer or device when you interact with our Platforms, for example, when you visit a Levi’s® website our server logs record your IP address and collect information on how you navigate through the site
      • Through cookies, web beacons, pixels, clear gifs, and similar tracking technologies (where you have opted in, if required by applicable law, unless collection is via strictly necessary cookies)
      • From actions you take in response to marketing emails, including whether you open an email, unsubscribe or purchase a product promoted in that email
      • From third parties including collaboration partners helping to develop new solutions like virtual try on

      Why we collect it:

      • To make your interaction with us more convenient, for example, recognizing you and your devices, or allowing us to hold your shopping cart selections when you navigate away and then return to the order page
      • To send you relationship, transactional and commercial communications and other marketing and advertising including through behavioral advertising and cross-device tracking. Cross-device tracking refers to when data is used to make the inference that a user of one device, such as a computer, is the same person using another device, such as a mobile phone. We may then serve advertising on the browsers of both devices. These uses are subject to choices you make to opt in or opt out
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Marketing and Advertising providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      GEOLOCATION DATA:

      This includes data such as GPS latitude and longitude (where you have agreed to it) such as by using a mobile app where you opted in to location sharing, or through using a mapping service such as Google Maps to find a store location, approximate location (such as your zip code/postal code or state/province/territory) and, in some cases, store locations you have visited.

      How we collect this information:

      • Directly from you
      • Through technologies, such as an IP address
      • As described in a separate notice or consent, such as a pop up notice for a special feature in our mobile app or sign-up terms for a special event

      Why we collect it:

      • To enable you to locate nearby stores
      • To send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt in or opt out)
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Marketing and Advertising providers
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      Note: The Google Maps service is governed by the Google privacy policy located at www.google.com/policies/privacy.

      INFERRED AND DERIVED INFORMATION:

      This includes profiles based on buying trends, transaction patterns and preferences, characteristics, predispositions, behavior or attitudes.

      How we collect this information:

      • Directly from you
      • Through technologies, such as an IP address
      • Creating summaries, profiles and segments using information collected from a variety of sources that are described in this Privacy Policy
      • From third parties including business partners and advertising service providers

      Why we collect it:

      • To send you relationship, transactional and commercial communications, for special offers and other marketing and advertising (subject to choices you may make to opt in or opt out) including through interest-based advertising and using cross-device tracking
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

      We share it with:

      • Marketing and Advertising providers
      • Social Media platforms
      • See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below
      CHILDREN AND MINORS’ INFORMATION:

      We do not knowingly collect Personal Information of any user under 13 years of age on our Platforms. These offerings are intended for users who are 13 years old or older. If a user or their parent or legal guardian believes we have collected any Personal Information of a minor (under the age of 18), please contact us at privacy@levi.com for removal of that data.

      BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES

      In addition to the above, we may use any or all of the Personal Information described in this Privacy Policy for the following business purposes. Additionally, our business operations require that we share Personal Information with certain categories of third parties as are identified below.

      We may use the Personal Information that we collect to:

      • Maintain the safety, security, functionality, and integrity of our Platforms and other assets or business
      • Prevent investigate, or take action regarding unlawful activity including but not limited to engaging third parties to screen transactions for suspected fraud or identity theft
      • Perform testing, research, analytics, and product development
      • Administer, support, and improve our online presence, whether on our website or mobile app, including troubleshooting technical problems when they arise
      • Understand, improve, and provide customized and streamlined experiences with our Platforms, including by offering member (loyalty) program, personalized recommendations, fit suggestions, and the like
      • Provide services in-store, on the website or mobile app, including processing requested purchases, returns and exchanges, payments, orders, shipping products, and providing Customer Service
      • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred
      • Conduct other business initiatives as described to you when collecting your Personal Information, with your consent or as otherwise permitted by law
      • Comply with law or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm including for security and loss prevention
      • To administer surveys and questionnaires, such as for consumer satisfaction purposes


      We share your Personal Information with:

      • Service Providers, including operations outsourcing, such as for unique services or points of presence in a country, cloud service and technology providers, credit card processing, marketing and advertising, shipping and logistics, dispute resolution, fraud detection and prevention providers, data management, analytics providers and other third parties with whom we have contractual relationships,
      • Within our family of brands and with businesses controlling, controlled by, or under common control with LS&Co. ("Affiliates"),
      • Auditors, consultants, lawyers, and other entities who use the data to provide us with professional services,
      • Government agencies, law enforcement, regulators, and courts where we are required to comply with applicable laws, regulations or rules, requests of law enforcement, regulators and other government agencies or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm
      • Business Transfers, if (i) we or our Affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer Personal Information to a potential or actual third party purchaser or other relevant third party.

      We may also anonymize, aggregate or otherwise strip any Personal Information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.

      YOUR CHOICES

      We believe in giving you choices about how your Personal Information is used. Below are some ways that you may exercise these choices, including how to change or correct your Personal Information and how to unsubscribe from marketing communications from us.


      We encourage you to review this entire Privacy Notice to fully understand the choices you may have, such as allowing or blocking cookies, online behavioral tracking and advertising, asking for your Personal Information to be deleted, or asking what Personal Information we have collected from you. Review the "SUPPLEMENTAL NOTICES" section below for additional information about choices that may apply based on your location. 


      When you set up an account, sign in or log in on one of our Platforms, you can access, correct, or update your choices and settings. If you receive email marketing communications from us on behalf of any of our brands and want to opt out of receiving such communications from that brand in the future, you can opt out by clicking the “Unsubscribe” link at the bottom of the promotional email. Similarly, if you receive direct mail from us and no longer want to receive it, you can opt out of future mail by e-mailing us at privacy@levi.com.  Please be sure to include your full name, mailing address and e-mail address along with the types of information you do not want to receive. It may take up to 8 weeks to process an opt-out from direct mail. 


      Some services will allow you to accept or reject use of geolocation technologies but, if you don’t accept, you may not be able to enjoy certain features on our Platforms (such as the full “find a store” option).


      Unless otherwise explained to you in advance, you are not obligated to provide your Personal Information to us. If you decide not to provide your Personal Information, we might, in some instances, not be able to provide you with a product or service. Additionally, if you have opted out of certain services, such as marketing communications, you may still hear from us for other purposes such as needed to fulfill your orders or responding to Customer Service inquiries

      SECURITY AND DATA RETENTION

      Safeguarding Your Personal Information


      We care about protecting your Personal Information, so we employ reasonable physical, technical, and administrative safeguards designed to help keep it safe, including encryption and in some cases techniques that reduce the ability to identify an individual. Personal Information may be accessed by persons within our organization, our third-party service providers, or the other persons described in this Privacy Notice who require such access to carry out the purposes described in this Privacy Notice or that are otherwise permitted or required by applicable law. Unless otherwise noted, including in our “SUPPLEMENTAL NOTICES”, Personal Information we collect for North and South America is managed from our headquarters in San Francisco.


      No data collection, storage, or transmission, including over the Internet or other network can be guaranteed to be 100% secure, so despite our efforts we cannot and do not guarantee the security of any data you transmit to us, including on, or through, our Platforms. When you communicate with Customer Service via email or chat, we ask that you not share sensitive Personal Information via these communication channels. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.


      When you register on one of our Platforms, you will need to set up a password to access your information on our site. Note that we don’t ask customers to confirm account or credit card details by email – if you receive an email claiming to be from us and asking for this information, don’t respond.


      We store your Personal Information on the basis of applicable law and retain it as required to satisfy the purpose for which the data is processed, unless a longer period is required for purposes such as complying with retention obligations, record keeping or other commercial requirements.

      COOKIES, TRACKING AND ADVERTISING

      Cookies, Tracking Technologies and Interest-Based Advertising

      We may place, or allow to be placed, cookies, pixels, web beacons, SDKs, APIs, and similar technologies (“Tags”) on our Platforms to give you the best experience, perform analytics, analyze traffic, personalize content, offer a range of features and functionality and offer ads that match your interest (as discussed above). Tags may be placed on the site by parties such as Google Analytics, Amazon and Meta, as well as other providers.


      Tags are the technologies generally driving collection of browsing information. A "Cookie" is a computer file that acts as an identification card for your computer. When you visit a site, unique Tags are placed on your browser. The purpose of the Tag is to distinguish your browser, and associated activities, from all other browsers. “Web beacons” interact with Cookies to read the information contained on them. When you visit a site, web beacons recognize specific Cookies that have been placed on your browser. By recognizing your browser, the site owner can serve you better. While we may recognize your browser through the Tags on our Platforms, that does not mean that we can identify you by reference to your name, email or other specifically identifiable Personal Information.


      We and our partners use Tags, device identifiers and other technologies to collect information when you use our Platforms such as your IP address, web browser, mobile network information, browsing and conversion information help to create an improved shopping experience – for example, allowing us to recognize you as an account holder when you return to our sites. We consider these types of Tags to be valuable for the successful operation of our business and providing you with a positive experience. Our use of Tags changes regularly depending on our business needs and operations.


      You can usually adjust your browser settings to remove or reject some or all browser Cookies. Please be aware that blocking or deleting Tags may also disable or interfere with shopping features on our sites and other sites that you may visit, such as our ability to hold your shopping cart selections.

      Behavioral or Interest Based Advertising

      We work with trusted business partners and third-party advertising companies (including ad servers, ad agencies, technology vendors, or providers of sponsored content) to help us develop advertising content that is tailored to your interests.  These entities may use tracking technologies to collect information about your use of our Platforms and other websites and mobile apps, including your IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests including on other companies’ sites or mobile apps, and to analyze and track data, determine the popularity of certain content, and better understand your activity. If you take steps to block advertising Cookies or opt out of interest-based advertising, this does not mean that you will no longer receive ads from LS&Co., they just will not be tailored to present the content likely to be of the most interest to you. Interest-based ads are only one form of digital advertising.


      In addition to Cookie-based ad targeting, we may disclose identifiers, such as your email address and phone number(s), to some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you across the web and in mobile apps.

      Opting In/Opting Out/Blocking Interest Based ads

      You can block or opt out of Cookies or collection of data for interest-based advertising by adjusting settings within some browsers. For instructions, check your browser’s technical information. If you are using a mobile device, your device may also include a feature (‘Tracking’ settings on iOS or ‘Opt Out of Ads Personalization’ on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes. If you make changes at a browser level and then use a different computer or browser to access our platforms, you should review your settings again.


      The activities described in this section may be subject to additional requirements by law depending on where you are located.  These may include requiring us to share specific technical information, requiring you to opt in to their use, or supporting specific mechanisms for you to opt out.  Additional specific information based on your location, if applicable, can be found in the section titled “SUPPLEMENTAL NOTICES” below.

      THIRD PARTY LINKS

      Social Media and Third-Party Links


      For your convenience and information, we may provide links to other sites or add on features powered by third parties to our website or app, which may have privacy policies that differ from our own. We identify features and links that are provided by third parties but are not responsible for the content or practices of any linked site. Social media provides tools that many of our consumers use and enjoy, and we include links to various social media platforms as part of our digital offerings. We recommend that you review the privacy policy of any site or feature that you access through our platforms before sharing your Personal Information and understand your privacy settings which will determine the degree to which your Personal Information is used, shared, or made public.

      INTERNATIONAL PROCESSING

      Transfers and Processing


      Please be aware that your Personal Information may be transferred to and maintained on servers or databases located outside your state, province/territory, or country. If you are located outside of the United States, please be advised that as a global business we may we process, share and store Personal Information in countries other than your country of residence, including the United States.


      By using our Platforms and unless such consent is prohibited by law, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information, browsing information, and that communications will be subject to the applicable laws in the United States.


      We comply with laws governing the international transfer of Personal Information typically through the execution of legally required data protection agreements incorporating, where applicable, standard contractual clauses approved for use by the European Union or regulators of other jurisdictions, or other instructions that may be specified, updated, amended, replaced, or superseded from time to time by the applicable regulatory authority. Where relevant, you may request access to information about any safeguard we use to transfer your personal information by contacting us at privacy@levi.com.

      SUPPLEMENTAL NOTICES

      Additional data protection and privacy terms may be applicable depending on your location. These terms (our “SUPPLEMENTAL NOTICES”) are incorporated into, and should be read in conjunction with, this Privacy Notice by reference based on the applicable jurisdiction. They are updated from time to time to meet specific legal requirements and we encourage you to check the SUPPLEMENTAL NOTICES page for a description of practices and your privacy rights if you are doing business with us in one of these locations. Unless otherwise indicated, the SUPPLEMENTAL NOTICES have the same effective date as the LS&Co. Global Privacy Notice. In the event of a conflict between the other sections of our Privacy Notice and a Supplemental Notice that may apply to you, the terms of the Supplemental Notice will control as needed to resolve the conflict.

      NOTICE FOR CERTAIN INDIVIDUALS IN THE UNITED STATES AND CANADA

      Updated: February 19, 2026


      This Supplemental Notice applies solely to residents of certain U.S. states and to Canadian residents, as described below. For more information about the privacy rights available under certain U.S. state privacy laws, see the section immediately below. For disclosures applicable to Canadian residents, read the section of this Supplemental Notice titled “FOR CANADIAN RESIDENTS”.

      PRIVACY RIGHTS UNDER CERTAIN U.S. STATE PRIVACY LAWS

      This section of the Supplemental Notice applies solely to residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia who have interacted with us in the ways described in the introduction of this Privacy Notice, and who have certain privacy rights under the applicable laws in their state (“State Privacy Laws”). This section serves as our California notice at collection.


      Personal Information We Collect, Use, and Disclose

       


      To review the types of Personal Information we collect, the sources of this information and how we use and disclose this information, read the section of our Privacy Notice titled “YOUR PERSONAL INFORMATION”. We will not collect additional categories, or use the Personal Information we collected, for materially different, unrelated, or incompatible purposes without providing you notice and obtaining your consent, where required.

       

       


      Sensitive Personal Information


      As described in our Privacy Notice, we may offer features that collect precise geolocation data that can be enabled with your consent (e.g., finding the nearest Levi’s store through our mobile app). This information is considered sensitive Personal Information under State Privacy Laws. We do not use or disclose this information to infer characteristics about you and we do not “sell,” “share,” or use sensitive Personal Information for purposes of targeted advertising.


      Sharing, Selling and Targeted Advertising


      As described in the “YOUR PERSONAL INFORMATION” and “COOKIES, TRACKING AND ADVERTISING” sections of our Privacy Notice, we disclose certain categories of Personal Information for a variety of purposes, including to show you targeted ads on third-party properties (e.g., other websites or platforms). These disclosures may be considered “sales,” “sharing,” or use of Personal Information for “targeted advertising” as defined under State Privacy Laws. The definition of “sale” refers to the disclosure of Personal Information in exchange for monetary, or in some cases, other valuable consideration. What is considered “valuable consideration” may be hard to interpret and could cover many common commercial activities.

       


      In the last 12 months, we disclosed the following categories of Personal Information:


       

      • Contact Information and Identifiers (e.g., email addresses, device identifiers)
      • Online and Technical Information, including internet or other electronic network activity information (e.g., browsing data, information about your activities on our Platforms)
      • Information from our Business Relationship (e.g., purchase and return data, product preferences, city/state)
      • Inferred and Derived Information (e.g., approximate location derived from IP address or information drawn about your preferences based on your behavior)

       

      To opt out of “sales,” “sharing,” or targeted advertising, follow the instructions in the “YOUR PRIVACY RIGHTS” section below. We do not engage in sales, sharing, or targeted advertising using Personal Information about consumers we know to be under 18 years of age.

      YOUR PRIVACY RIGHTS

      State Privacy Laws provide specific rights regarding your Personal Information. A full description of these rights and how to exercise them is included below. Only you, or someone legally authorized to act on your behalf and with written permission, may make a verifiable consumer request related to your Personal Information.

      OPT OUT OF SALES, SHARING AND TARGETED ADVERTISING

      You may opt out of having your Personal Information sold, shared, or used for targeted advertising as those terms are defined by State Privacy Laws by clicking the "Your Privacy Choices" link in the footer and following the prompts there. From within our mobile app, you can opt out by navigating to Account Settings, clicking “Do Not Sell My Personal Information,” and following the steps listed on the page.

       

       


      When opting out of cookie-based ad targeting, your opt-out choice will be linked to your browser only. You will need to renew your opt-out choice if you use a different browser or device to access our Platforms, or if you clear your cookies.

       

       


      Where we are required to honor these signals by law, you can also opt out by visiting our websites with a legally recognized universal opt-out signal enabled (such as the Global Privacy Control). If you are not logged into an account with us, our processing of this signal will be limited to cookie-based sales, sharing and targeted advertising for the specific browser or device that you are using.

      RIGHT TO KNOW, ACCESS, CORRECT, DELETE

      You have the right to (1) request to know more about and access your Personal Information, including in a portable format, (2) request deletion of your Personal Information, and (3) request correction of inaccurate Personal Information.

       

       


      Residents of Connecticut, Minnesota, and Oregon also have the right to request a list of the third parties that receive personal information from us. This list does not include service providers that process personal information solely on our behalf. To exercise any of these rights, you can submit your request by calling us at 1-800-872-5384, speaking with an onsite store manager at one of our U.S. store locations, or by following the instructions at this link: Exercise Your Consumer Privacy Rights.

       

       


      To authenticate your request, you must provide, at a minimum, your name and an email address and respond to a confirmation email that will be sent to that address.

       

       


      We will process your request in accordance with State Privacy Laws, including any exceptions that may apply in fulfilling your request. For example, we may not be able to fulfill your request if we cannot verify your identity. If we are unable to fulfill your request, we will notify you.

      AUTHORIZED AGENTS

      If you are an authorized agent seeking to make an opt-out request for a consumer, please submit a request here: Do Not Sell or Share My Personal Information.


      If you reside in California, you may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. You may also make a verifiable consumer request on behalf of your minor child.  We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a California resident, please use the following link: Authorized Agent Privacy Rights Request

      RIGHT TO APPEAL

      If we deny your request, you may appeal our decision by emailing us at privacy@levi.com within fourteen calendar days, including “Appeal Request” in the subject line, with a detailed reason for your appeal, as well as your state of residence.  If you are dissatisfied with our decision on your appeal, you may contact your applicable state Attorney General.

      NON-DISCRIMINATION

      You have the right not to be discriminated against for exercising any of your privacy rights.

      NOTICE OF FINANCIAL INCENTIVES – CALIFORNIA & COLORADO CONSUMERS

      We may offer discounts, rewards, coupons, exclusive offers, and other benefits to customers who join our loyalty program or participate in certain promotional campaigns. These offerings may constitute “financial incentives” or “bona fide loyalty programs” under State Privacy Laws (for simplicity, we refer to these offerings as financial incentives throughout this Privacy Notice).

       


      Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. You can opt in to, or opt out of, our financial incentive programs at any time through the same means they are offered, or by contacting us through the contact methods described in the “CONTACT US” section in our Privacy Notice. If you request that we delete Personal Information that is essential to providing you with the financial incentive, we will not be able to provide you with such benefits going forward. For example, if you ask us to delete your email address, we will no longer be able to email you discounts, coupons, or other exclusive offers or benefits.

       


      The details of each financial incentive program are contained in the program offering. Our current programs can be found here. The financial incentives offered by LS&Co. from time to time in exchange for consumers’ Personal Information, such as identifiers (typically a promotional discount in exchange for an email address or for joining a member rewards program) are commonly percentage discount codes to be applied to a single purchase. The discounts may result in a range of savings to the consumer, depending on the details of the purchase, and are primarily offered to consumers as a way of introducing them to the LS&Co, product and brand, following which we are confident the quality of our products and service will turn a first-time purchaser into a loyal and delighted long term LS&Co. consumer.


      Incentives are not directly tied to, or exclusively based upon, a set value of any individual element of consumer data, but are reasonably based in good faith on the following considerations:

       

       

      • Most individuals first experience our brand online and offering an incentive provides a unique opportunity for them to explore our products.
      • The majority of LS&Co.’s marketing and advertising activities are done online, and email communications are a key part of reaching existing and potential consumers in a manner which they both expect and that allows for them to exercise choices about how or whether or not to be contacted.
      • Discounts may also be affected by factors such as performance targets, geographic location, seasonality, and market trends.

       

      The potential value to our business of any individual consumer’s Personal Information is dependent on a number of factors, including the ability to combine this information with a broader set of other consumers’ Personal Information, whether, and to what extent, a consumer takes advantage of or opts out of any offerings, and whether we are able to use the data as described here.  Our ability to create any value from financial incentive programs is heavily based on the quantity of data ingested through these proprietary programs, and our ability to leverage it. The value of your Personal Information is reasonably related to the value of the offer or discount presented.

      DATA RETENTION

      We store your Personal Information as permitted by applicable law and as required to satisfy the purpose for which the data is processed, unless a longer period is required for purposes such as complying with retention obligations, record keeping or other commercial requirements.

      FOR CANADIAN RESIDENTS

      If you are a Canadian resident, this section applies to you. In the event of a conflict between the Privacy Notice and this Supplemental Notice for Canadia residents, the terms of this Supplemental Notice will prevail to the extent necessary to resolve the conflict.


      You have a right to request access to your Personal Information and to request a correction to it if you believe it is inaccurate subject to certain exceptions.


      By submitting Personal Information to us, or to our service providers and agents, you consent to the collection use, disclosure, and transfer of your Personal Information in accordance with our Privacy Notice and as permitted or required by law. You may withdraw your consent at any time to the collection, use, disclosure, or transfer of your Personal Information time by contacting us. If you withdraw your consent (or if you decide not to provide certain Personal Information), you acknowledge that we may not be able to provide you, or continue to provide you, with certain products, services, or information that may be of value to you.


      We will only send you commercial electronic messages (“CEMs”) where we have your express or implied consent to do so. Your consent to receive CEMs is implied where we have an existing business relationship with you, or you have reached out to us and made an inquiry within a certain time frame. You may unsubscribe from receiving CEMs at any time, by clicking the unsubscribe button on an email or following the direction provided in a text message. If you opt out, we may still send you non-promotional messages, such as those about your account or our ongoing business relations.


      To submit requests or exercise your choices as described in this Supplemental Notice, please click here. You may also contact us using the details below or at the email, phone number or mailing address set out in the “CONTACT US” section of the Privacy Notice.


      To help protect against fraudulent requests, we may ask you for additional information to confirm that the person making the request is you or is authorized to act on your behalf before granting access.


      If you are a resident of Quebec and we collect personal information about you in Quebec, that information will be communicated outside of Quebec to other locations in Canada, the United States or other places where we or our service providers process your information.


      The local entity for Personal Information collected in Canada is Levi Strauss & Co. (Canada) Inc.


      Phone Numbers:

      Levi’s: 1-888-501-5384

      Dockers: 1-800-362-5377


      Address:

      Levi Strauss & Co. (Canada) Inc

      200 - 1725 16th Avenue

      Richmond Hill, ON

      Canada

      CONTACT US

      If you have any questions or concerns about the Levi Strauss & Co. Privacy Notice, please send an email to our privacy office at privacy@levi.com or you may call us toll free at 1-800-872-5384 (Levi's).  You may write to our privacy office at Levi Strauss & Co., Attn: Privacy, 1155 Battery Street, San Francisco, CA 94111.  If you prefer to exercise any of your choices or rights in this Notice by mail, you must send your request to the Privacy Office at the above address.


      To request a copy of the most recently replaced version of our Privacy Notice, send an email to privacy@levi.com.