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# Levi’s® x BE@RBRICK ### [__Campaigns__](https://www.levi.com/CA/en_CA/blog/category/campaigns) /  March 2025 Share  In 2001, Japan-based MEDICOM TOY launched BE@RBRICK, a line of collectible designer toys inspired by the shape of a teddy bear. Merging pop art, fashion, and street culture, these highly stylized figures have become a global phenomenon among collectors and art enthusiasts. Levi’s® and BE@RBRICK have joined forces once again for a new collection that offers a unique blend of nostalgia and modern design intended for both collectors and denim heads alike. - [SHOP NOW](https://www.levi.com/CA/en_CA/c/levi_clothing_bearbrick_ca) The latest collection brings together two icons–celebrating Levi’s® rich heritage through a unique, collectible capsule. Inspired by 1940’s banner prints sourced directly from Levi’s® Archives, the collection transforms BE@RBRICK figures into striking canvases of vintage Levi’s® advertisements used during this era. The result is a bold, eye-catching all-over print design that merges history with contemporary collectibles. The limited-edition range features collectibles in three sizes. The 1000% version stands at 27.5 inches (70 cm) tall and comes adorned in 1940s-era Levi’s® mini-selvedge 501® Jeans, crafted at Levi’s® Eureka Innovation Lab in San Francisco. The mini 501® Jean is completed with an iconic red tick selvedge stitch, buckle back detailing, and a co-branded back-patch.   The collection also consists of a 3-piece set including a 400% version standing at 11 inches (28 cm) tall, alongside 2 versions of the 100% figure at 2.5 inches (7 cm) tall. The 400% figure is wrapped in the same archival banners & completed with a printed pair of jeans, while the 100% figure comes in two variations: one printed with Levi’s® denim and another without. Both the 1000% and 100% & 400% sets come in special edition packaging that showcases the archival banner graphics featured on the figures.  The new Levi’s® x BE@RBRICK Collection launches worldwide and will be available for purchase on Levi.com and the Levi’s® App. - [SHOP THE COLLECTION](https://www.levi.com/CA/en_CA/c/levi_clothing_bearbrick_ca) Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program Join now and unlock immediate access to free shipping on every order, birthday surprises, exclusive product drops and more. And like your jeans, the benefits just keep getting better with time. New email subscribers enjoy 15% off on their first order Earn points on purchases that you can redeem for vouchers First Name* Last Name* Email* Send me news & offers from Levi's®. Password* Passwords must be at least 8 characters and can't be easy to guess - commonly used or risky passwords are not permitted. By creating an account, you confirm you have read, understand and accept the LS&Co. 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