Love the word Eureka (a cry of joy or satisfaction when one finds or discovers something). It may be a shout-out for the city of Eureka in California since there are a few city hoodies in the Gold tab line that were all on sale. But the style of the word and super red font makes me think of the eureka vacuum brand. It's a nice weight of cotton. I love the off-white coloring. If the logo was stitched I would've given it a 5, but as it is it's only a 3. When scrubbing stains, the red paint breaks down. I wash my hoodies a lot so I expect some fading but the paint was coming off in speckles/chips. Happy that I bought it during an extra off sale. I would recommend this as long as the buyer is aware that the paint breaks down and is okay with it.