Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• This is a special edition of our 501 jean, commemorating the 35th anniversary of the Iconic "Button Your Fly" Campaign from 1990. Jean features a special "Button Your Fly" Selvedge I.D, custom waistband button shank, and inside pocket bag prints in the iconic Button Your Fly logo colors.
• Crafted from premium selvedge denim and woven on a traditional narrow-width shuttle loom—making them highly covetable. Roll up the cuff to show off the woven fabric strip.
• Made from raw, unwashed Shrink-to-Fit™ denim, which means they’ll shrink roughly two inches in the waist and two inches in the length if washed, so buy two sizes up in each. And for purists who prefer their denim unwashed, go ahead and buy these true to size.
• To find the right size for Shrink-to-Fit™ jeans, there are three options. 1) For the old-school technique, buy true to size in the waist and two sizes up in length. Wear them in the tub and keep them on to dry. 2) For those who want to machine wash and dry the jeans, we recommend ordering up: For your waist, increase 1" for sizes 27"-36", 2" for 38"-48", and 3" for 50" and up. And for your inseam, increase 3" for sizes 27"-34" and 4" for 36" and up. 3) For purists who like their denim unwashed, no need to size up. Buy them true to size.
• To find the right size for Shrink-to-Fit™ jeans, there are three options. 1) For the old-school technique, buy true to size in the waist and two sizes up in length. Wear them in the tub and keep them on to dry. 2) For those who want to machine wash and dry the jeans, we recommend ordering up: For your waist, increase 1" for sizes 27"-36", 2" for 38"-48", and 3" for 50" and up. And for your inseam, increase 3" for sizes 27"-34" and 4" for 36" and up. 3) For purists who like their denim unwashed, no need to size up. Buy them true to size.