Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• We infused the horizontal ("weft") threads with advanced stretch technology—so these jeans have extra give and flexibility, without getting saggy or baggy
• These jeans are Shrink-to-Fit™, meaning you control the shrinkage yourself, which allows the denim to conform to your unique body. The payoff is a pair of jeans with a custom-made fit. No tailor necessary.
• Hold the H2O: This garment was made using recycled water, which helps us to reduce our impact on this finite resource
• To find the right size for Shrink-to-Fit™ jeans, there are three options. 1) For the old-school technique, buy true to size in the waist and two sizes up in length. Wear them in the tub and keep them on to dry. 2) For those who want to machine wash and dry the jeans, we recommend ordering up: For your waist, increase 1" for sizes 27"-36", 2" for 38"-48", and 3" for 50" and up. And for your inseam, increase 3" for sizes 27"-34" and 4" for 36" and up. 3) For purists who like their denim unwashed, no need to size up. Buy them true to size.