Today we rally together to protect and restore our oceans, making for a better (bluer) future. This year, let’s turn the tide on pollution.
As a company, we’re applying our Water<Less® practices, which offer more than 20 manufacturing techniques that reduce water consumption. These practices save up to 96% of water normally used during the denim finishing process. Since establishing Water<Less® back in 2011, we’ve saved more than 3.5 billion liters of water (that’s enough to fill 12 Olympic-size pools!) and recycled over 5 billion more.
So what can you do to help? It’s simple: Wash your denim less. One pair of jeans can use up to 3,800 liters of water in its lifetime, and 23% of the water used during that cycle comes from how you care for your denim.
Check out our Values page to see what else we’re doing to help the environment.