Celebrating World Oceans Day

June 8, 2020

Today we rally together to protect and restore our oceans, making for a better (bluer) future. This year, let’s turn the tide on pollution.

As a company, we’re applying our Water<Less® practices, which offer more than 20 manufacturing techniques that reduce water consumption. These practices save up to 96% of water normally used during the denim finishing process. Since establishing Water<Less® back in 2011, we’ve saved more than 3.5 billion liters of water (that’s enough to fill 12 Olympic-size pools!) and recycled over 5 billion more.

So what can you do to help? It’s simple: Wash your denim less. One pair of jeans can use up to 3,800 liters of water in its lifetime, and 23% of the water used during that cycle comes from how you care for your denim.

Check out our Values page to see what else we’re doing to help the environment.


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