750 YEARS OF AMSTERDAM

LEVI’S® AMSTERDAM TAKEOVER

For 150 years, we’ve shaped culture through iconic Levi’s® style and unapologetic self-expression. Now, we’re celebrating Amsterdam’s 750th Anniversary with bold moves, exclusive drops and a few surprises. Because when we show up, it’s never just a party—it’s a takeover.

LEVI’S® AMSTERDAM TAKEOVER

EXPERIENCE DENIM AND STYLE IN MOTION

21 JUNE, 2025

DOORS OPEN 19:00, SHOW STARTS 19:30

S106 HIGHWAY EXIT, AMSTERDAM

EXPERIENCE DENIM AND STYLE IN MOTION

21 JUNE, 2025

DOORS OPEN 19:00, SHOW STARTS 19:30

S106 HIGHWAY EXIT, AMSTERDAM

LAUNCH AT LEVI'S® HARTENSTRAAT

Our limited-edition tees celebrate the spirit of Amsterdam.

We kicked things off on May 13 with a private event at our Levi's® Hartenstraat store, where over 120 guests including press, Amsterdam Fashion Week insiders and friends of the brand got a first look.

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Five days. One café. All 501®.

INSIDE OUR 501® CAFÉ TAKEOVER AT BASKÈTS

We celebrated the anniversary of the jean that started it all by turning Amsterdam’s Café Baskèts into a living tribute to 501® style. Take a peek into the takeover, complete with live music, custom details and a whole lot of denim.

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Amsterdam 750 Levi's® T-shirts voor echte fans

To celebrate 750 years of Amsterdam, Levi’s® partnered with three local designers—Renée van Wijngaarden, Borre Akkersdijk and Guillaume Philibert—to create a limited run of city-inspired graphic tees. Part of the proceeds support Stichting SINA, a local foundation helping fight poverty and social exclusion.

Find it online at Levi.com and in-store at Levi's® Hartenstraat, Kalverstraat, and Leidsestraat.

CUSTOMIZED BY

Renée van Wijngaarden

A bold tee inspired by reinvention and transformation. Features layered construction, exposed seams and frayed edges. Embroidered with the iconic Amsterdam triple X. A nod to constant evolution, just like the city itself.

CUSTOMIZED BY

Guillaume Philibert

A design inspired by movement and urban connection. Features subway lines, “AMS,” “750” and the city’s triple X. Reflects Amsterdam’s cultural intersections and daily life A wearable tribute to unity, diversity and design.

CUSTOMIZED BY

Borre Akkersdijk

A graphic tee filled with Amsterdam’s iconic symbols. Designed in collaboration with illustrator Olf de Bruin. Tattoos of bikes, Pride, city archives and more tell a visual story A celebration of 750 years of pride and identity.

CUSTOMIZED AND WORN BY