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Take a peek into the takeover, complete with live music, custom details and a whole lot of denim. Over the course of five days, the café blended iconic Levi’s® heritage with local influence. From the denim-wrapped kitchen to curated visual merchandising in the windows, every detail paid homage to the original blue jean and how it continues to evolve. ### Live From the 501® Café We kicked things off with an exclusive live performance, setting the vibe for a week of community, creativity and, of course, caffeine. Custom identity graphics lit up the space, bringing bold energy to every corner, from the barista counter to the branded napkins.  ### Custom Tees & Cookies Guests were invited to create personalised Levi’s® denim, and enjoy a specially curated menu featuring blue juice, limited-edition 501® cookies and sandwiches wrapped in logo-printed paper. Even the coffee cups and dusters got the 501® treatment.      ### Loyalty Perks That Paid Off __At the heart of the activation? Our members. As a thank-you to our Levi’s® community, Red Tab™ members got access to exclusive perks:__ -Chance to win €501 to spend on Levi’s® in stores across the Netherlands; -Customers who bought a pair of 501® Jeans in-store received a coffee voucher for the 501® Café (May 20–25) -Members also got a stamp card for 10% off in-store purchases - [SIGN UP. IT’S FREE.](https://www.levi.com)  ### Five days. One café. All 501®.  Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program Join now and unlock immediate access to free shipping on every order, birthday surprises, exclusive product drops and more. And like your jeans, the benefits just keep getting better with time. 10% off your order when you sign up for our newsletter Free shipping and returns First Name* Last Name* Email* Send me news and offers from the LS&Co. Group of Companies. I can unsubscribe at any time. 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