750 FOR THE COMMUNITEE
Inside Levi's /
June 2025
Our limited-edition tees celebrate the spirit of Amsterdam.
To mark Amsterdam’s 750th anniversary, we teamed up with local designers Borre Akkersdijk, Guillaume Philibert and Renée van Wijngaarden to create three exclusive tees inspired by the city’s creativity, diversity and community.
LAUNCH AT LEVI'S® HARTENSTRAAT
We kicked things off on May 13 with a private event at our Levi's® Hartenstraat store, where over 120 guests including press, Amsterdam Fashion Week insiders and friends of the brand got a first look.
We transformed the store for the occasion: fitting rooms became mini-galleries showcasing each designer’s story, windows and posters carried our 750 visuals and branded snacks and drinks kept the good vibes flowing. Music, a live DJ and a photobooth brought extra energy, plus all three designers were there to soak it in and connect before their next big moment: the Op de Ring fashion show this June.
The best part? You clearly loved them too. Most of the tees have already sold out (we only made 750 of them) across our stores and online.
MEET THE DESIGNERS
Borre Akkersdijk (BYBORRE)
“I am proud to provide a platform for the talents of tomorrow and open the doors of the industry to a successful future, together with Amsterdam Fashion Week and 750 On the Ring."
Guillaume Philibert (Filling Pieces)
“As an Amsterdam-based entrepreneur and creative director the city of Amsterdam is a constant source of inspiration and motivation for me. Its diversity of people, cultures, and places, combined with the unique energy that fills the city, make it one of a kind."
Renée van Wijngaarden (1/OFF)
“Amsterdam is the city where I grew up, where my love for creation and contrast took shape – a city of both history and innovation. It is an honor for me to collaborate with Amsterdam Fashion Week and 750 On the Ring to provide a platform for young talents."
THESE WON’T LAST
GRAB YOUR TEE WHILE YOU STILL CAN
