Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will. This pair is crafted with rigid denim and comes unwashed for a heritage look and feel.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• Crafted with premium selvedge denim
• For a fitted look, buy two sizes down from your regular size and don't wash them. For a washed look, buy your normal size and wash
• These jeans are Shrink-to-Fit™, meaning you control the shrinkage yourself, which allows the denim to conform to your unique body. The payoff is a pair of jeans with a custom-made fit. No tailor necessary.