Giddy up. This season, we’re celebrating queer joy through self-expression—with a collection inspired by LGBTQIA+ rodeo culture from the ’70s to today.
*In support of this collection, Levi’s® makes an annual $100,000 USD donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world.
Inspired by queer liberation iconography, our collection pays homage to the history of San Francisco, an LGBTQIA+ mecca and home to Levi’s®.
The power of connection and community is at the heart of our Pride collection. Finding your people is a vital step toward feeling safe and free.
Beyond safety, the existence of queer spaces can make a huge impact on LGBTQIA+ people. It’s there that we celebrate the beauty, solidarity, diversity and resilience of the community.
