Levi’s® jeans are made to last. For almost 150 years, we’ve designed durable clothes built to withstand daily wear. These days, when more than 85% of textiles end up in landfills, product longevity matters more than ever. Our data shows that wearing jeans for 10 months longer will shrink its carbon footprint by 18% and water footprint by 23%. We’re on a mission to minimize our environmental impact and make it easy for you to do the same.
Jeans only get better with time, so keep yours for as long as possible. Think twice about throwing out damaged denim: Levi’s® Tailor Shops and DIY tutorials can extend the life of your jeans by patching up rips, mending hems, replacing buttons and more. Hold on to your Levi’s® longer. You’re helping the environment — and giving your denim a little soul.
Everyone has a favourite pair of jeans — lovingly worn and torn. When “torn” becomes “tattered,” your jeans still aren’t done. Our expert tailors can transform the workable scraps into shorts. Shorts into wallets. Wallets into patches. Or (almost) anything you dream up. Feeling crafty? Repurpose old denim by following our DIY projects. It’s eco-friendly shopping in your own closet.
—Una Murphy, Levi’s® Senior Innovation Designer
Jeans are super durable, which means they can live many different lives. Never throw out pieces you’re done with. In partnership with Cotton Inc.’s Blue Jeans Go Green Program™, you can drop your jeans off at select Levi’s® stores and we’ll help recycle them.* You can also take “recycling” in another direction, turning your clothes into instant vintage for someone else. Donate your jeans to a second-hand shop. Pass them down to your kid brother or save them for your newborn daughter — anything but throwing them away. *Unfortunately due to COVID-19, we are not accepting recycling donations at the moment.
